social media marketing for librarians

SOCIAL MEDIA MARKETING

FOR LIBRARIANS

Hello!I am Naomi Binnie

I am here to train university librarians in using and embracing social media marketing.

You can find me at:@LibNaomi

1.Why social

media?Let’s start with why you need social media

“Social media is not going away. As new platforms emerge, libraries

will need to choose the channels that work for their communities.”

Nancy Dowd, “Social Media: Libraries Are

Posting, but Is Anyone Listening?http://bit.ly/1iUvSzX

✖Define your libraryWhen you use social media to define “who” your

business is, you own your library’s brand✖Share your library

In order to attract users, you need to share your library by engaging and connecting with the community. This creates recognition and loyalty and attracts future users.

✖Form your library’s narrativeShape how people on the outside view your library

✖Free marketingMost or all of your social media marketing will be

totally free! Very budget-friendly for a library.

The WHys

1.Which social media tools?

Let’s take a glance at social media tools

The obvious 3:

The not-so-obvious 3:Twitter Facebook Instagram

Hootsuite Bit.ly Canva

The Obvious✖Twitter:

“an online social networking service that enables users to send and read short 140-character messages called ‘tweets’”

✖Facebook“a popular free social networking website that allows

registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues.”

✖Instagram“Instagram is a free online photo sharing and social

network platform that was acquired by Facebook in 2012. Instagram allows members users to upload, edit and share photos with other members through the Instagram website, email, and social media sites.”https://en.wikipedia.org/wiki/Instagram

http://whatis.techtarget.com/definition/Facebook

https://en.wikipedia.org/wiki/Twitter

The Not-So-Obvious

✖Hootsuite:a social media management system for brand

management...the system’s user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, LinkedIn and more.

✖Bit.lya link management platform...that shortens links for

use in social networking, SMS, and email✖Canva

an online graphic design platform that offers free access to a wide assortment of design tools and options, as well as premium options for paying customers

https://en.wikipedia.org/wiki/Canva

https://en.wikipedia.org/wiki/Bitly

https://en.wikipedia.org/wiki/Hootsuite

1.What next?

Let’s discuss how to get started with social media

Want big impact?

share your libraryon social media!

✖Analyze your library’s brandWhat’s your voice? What do you want to say?

✖Do your research, make a planWhat are other libraries doing on social media?

What kind of posts are popular among users? Research and make a plan.

✖Delegate Tweeters (and Facebookers, and Instagrammers…)

Create and educate your social media marketing team.

✖Create your Social Media accounts!Head to the social media tool’s websites and get

started!

Next Steps

1.Test What You

LearnedTake this Google Forms quiz:

http://goo.gl/forms/1l6GbIKsQg

Thanks!Any questions?

You can find me at:@LibNaomi

nbinnie@nyit.edu