social media in the school library

Library Grits

Dianne McKenzie

Asia School Library Connection

@dimac4

School Library Connection

#slasia

Dianne McKenzie

Social Media & the School Library

Another time sucker or a meaningful connection?

EARCOSTaipei American School

Dianne McKenzie

Wikimedia Commons

November 2015

Commonsense Media

A day in teens digital lives

Newly released white paper from Taylor & Francishttp://www.tandf.co.uk/libsite/whitePapers/socialMedia/

Wikimedia Commons

What are we doing?

Dianne McKenzie

Wikimedia Commons

How well are we are doing it?

Dianne McKenzie

Wikimedia Commons

Can we do it better?

Dianne McKenzie

What are we doing?

No social media used

Social media used

Dia

nne

McK

enzi

e

Why not?

Filtering by Tech dept.Limited student internet access

No technology

No School Policy

Age restrictions for kidsLack of interest by colleagues

National filters

Legal & privacy issues

Time issuesSkill & knowledge

Other PrioritiesUnreliable technology

Not permitted by schoolOther

Dianne McKenzie

What are we using?

How do we use these channels? Dianne McKenzie

How often are we posting?A few times a month

Once a month

Once a week

A few times a weekOnce a day

More than once a day

Dianne McKenzie

Why?Promote Library activitiesShare information about books & authors

Promote new resourcesSolicit Feedback

Real time customer service

Build engagement with school communityCollection management

Teaching & learning

ResearchPersonal PLN

Dianne McKenzie

Do you have a policy and or a plan for the use of social media in the library programme?

no

yes

Dianne McKenzie

Do you have a policy and or a plan for the use of social media in the library programme?

no

yes

Why should you have a plan?Dianne McKenzie

How to evaluate?

Dianne McKenzie

Dianne McKenzie

How can you evaluate how successful you are if you do not know what you are trying to achieve?

Dianne McKenzie

Make a plan

Who is the target audience?

What type of content will be posted in this profile?

Who will be posting?

Who is going to respond to content?

How often will you post?

How will success be measured?Dianne McKenzie

How Often?

From Sumall http://blog.sumall.com/journal/how-often-you-should-post-to-social-media.html

Dianne McKenzie

How Often?

From Sumall http://blog.sumall.com/journal/how-often-you-should-post-to-social-media.html

Dianne McKenzie

Mediscreen http://www.mediscreen.net.au/quality-beats-quantity-every-time/

Do a few things well

Dianne McKenzie

Make a planSocial

Network & tag

URL Log indetails Audience Type / theme

of contentFrequency & who will

postAccess Points

Measure of success

Avoid goals that focus just on vanity metrics like Likes and Followers

Can different channels be connected?Adapted from Hootsuite Social Media Audit template

Students,Staff,

ParentsSchool Wider

community

Original content -

Shared

Daily WeeklyMonthly

WebsiteOPAC

LibguidesQR codes in bathrooms

???

Dianne McKenzie

Make a planConsider a content calendar based on different events to help plan your posts, but also be flexible.

What could you plan ahead?Dianne McKenzie

Deliver …

Set up a vanity alert in Feedly

Stick to your goals & plan, and be reflective

Consider using aggregation & scheduling tools

Be strategic

Dianne McKenzie

EvaluateUse analytics tools to see how your content is performingAlign your analytics back to your goals

Dianne McKenzie

Evaluate

Channel Top Performing Content

Lowest performing

contentAction required

Adapted from Hootsuite Social Media Audit template

How could this table help you be strategic?

Dianne McKenzie

Image from Pixabay

Social Media is an extension of your collection.Curate, point to, make discoverable.

Dianne McKenzie

Embrace the opportunities of social media to grow your library presence.

Image from PixabayDianne McKenzie