social media in the school library
TRANSCRIPT
Library Grits
Dianne McKenzie
Asia School Library Connection
@dimac4
School Library Connection
#slasia
Dianne McKenzie
Social Media & the School Library
Another time sucker or a meaningful connection?
EARCOSTaipei American School
Dianne McKenzie
Wikimedia Commons
November 2015
Commonsense Media
A day in teens digital lives
Newly released white paper from Taylor & Francishttp://www.tandf.co.uk/libsite/whitePapers/socialMedia/
Wikimedia Commons
What are we doing?
Dianne McKenzie
Wikimedia Commons
How well are we are doing it?
Dianne McKenzie
Wikimedia Commons
Can we do it better?
Dianne McKenzie
What are we doing?
No social media used
Social media used
Dia
nne
McK
enzi
e
Why not?
Filtering by Tech dept.Limited student internet access
No technology
No School Policy
Age restrictions for kidsLack of interest by colleagues
National filters
Legal & privacy issues
Time issuesSkill & knowledge
Other PrioritiesUnreliable technology
Not permitted by schoolOther
Dianne McKenzie
What are we using?
How do we use these channels? Dianne McKenzie
How often are we posting?A few times a month
Once a month
Once a week
A few times a weekOnce a day
More than once a day
Dianne McKenzie
Why?Promote Library activitiesShare information about books & authors
Promote new resourcesSolicit Feedback
Real time customer service
Build engagement with school communityCollection management
Teaching & learning
ResearchPersonal PLN
Dianne McKenzie
Do you have a policy and or a plan for the use of social media in the library programme?
no
yes
Dianne McKenzie
Do you have a policy and or a plan for the use of social media in the library programme?
no
yes
Why should you have a plan?Dianne McKenzie
How to evaluate?
Dianne McKenzie
Dianne McKenzie
How can you evaluate how successful you are if you do not know what you are trying to achieve?
Dianne McKenzie
Make a plan
Who is the target audience?
What type of content will be posted in this profile?
Who will be posting?
Who is going to respond to content?
How often will you post?
How will success be measured?Dianne McKenzie
How Often?
From Sumall http://blog.sumall.com/journal/how-often-you-should-post-to-social-media.html
Dianne McKenzie
How Often?
From Sumall http://blog.sumall.com/journal/how-often-you-should-post-to-social-media.html
Dianne McKenzie
Mediscreen http://www.mediscreen.net.au/quality-beats-quantity-every-time/
Do a few things well
Dianne McKenzie
Make a planSocial
Network & tag
URL Log indetails Audience Type / theme
of contentFrequency & who will
postAccess Points
Measure of success
Avoid goals that focus just on vanity metrics like Likes and Followers
Can different channels be connected?Adapted from Hootsuite Social Media Audit template
Students,Staff,
ParentsSchool Wider
community
Original content -
Shared
Daily WeeklyMonthly
WebsiteOPAC
LibguidesQR codes in bathrooms
???
Dianne McKenzie
Make a planConsider a content calendar based on different events to help plan your posts, but also be flexible.
What could you plan ahead?Dianne McKenzie
Deliver …
Set up a vanity alert in Feedly
Stick to your goals & plan, and be reflective
Consider using aggregation & scheduling tools
Be strategic
Dianne McKenzie
EvaluateUse analytics tools to see how your content is performingAlign your analytics back to your goals
Dianne McKenzie
Evaluate
Channel Top Performing Content
Lowest performing
contentAction required
Adapted from Hootsuite Social Media Audit template
How could this table help you be strategic?
Dianne McKenzie
Image from Pixabay
Social Media is an extension of your collection.Curate, point to, make discoverable.
Dianne McKenzie
Embrace the opportunities of social media to grow your library presence.
Image from PixabayDianne McKenzie