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Social Media Training PlanSocial Media Training Planfor the Prototypical Academic Libraryfor the Prototypical Academic Library( )PAL( )PAL

:Presented by Bryan Carnes

Roen Janyk Erin Rickbeil

Social media training committee,LIBR559M Student Librarians December 2009

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Introduction what is socialIntroduction what is socialmedia?media?

Social media is a rapidly evolving field of

.interest for information professionals As theworld wide web grows

. ,and progresses from Web 2 0 onwards it is likelysocial media will grow exponentially

- ,AL Social media training committee 2009

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The goal of a social mediaThe goal of a social mediaprogramprogram

"To have a plan in place to train library staffmembers

requiring higher levels of social media literacy and,knowledgeand to provide them with a social media guide to turn

."to as a continuing resource- ,AL Social media training committee 2009

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Objectives of projectObjectives of project

Conduct needs assessment of library staff Provide social media training plan and manual

Introduce staff to basic concepts and tools

Develop learning goals for library staff toachieve

Provide opportunities to implement tools

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Why academic libraries?Why academic libraries?

To acquaint library staff with socialmedia trends and tools used by Net

generation students

To help library staff learn new skills tomeet the emerging needs of Universitycommunity

To explore potential of social media at

PAL To implement digital innovation using

social media

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Social media usage by researchersSocial media usage by researchers

(Corsa, Van Der Heyden, Kersten, 2009)(Corsa, Van Der Heyden, Kersten, 2009)

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Opinions of researchersOpinions of researchers

,n the next five years how influential will socialpplications be in research?( , , & , ).Csora Van der Heyden Kersten 2009

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Environmental survey of skill levels of PALlibrarians

Program based on needs assessment :Examine levels of social media knowledge

o :External usesConnecting with users :Example Using Twitter to send event

updateso :Internal uses

Organizational enhancementEfficiency in terms of time and money :Example Using a virtual conference

platform

PAL Needs AssessmentPAL Needs Assessment

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A proposed 8 week immersion One social media module or topic per

week

Social tools used in academic libraries - ,Provide hands on guided learning paths

&Allow for content creation ideas sharing

Social media training planSocial media training plan

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Introduction to social mediao Review introductiono

o ( )Read articles 2 providedo

o Watch YouTubevideo providedo

o &Keep notes keep track of questionsoo Present questions on your blog

, Week 1 Module 1, Week 1 Module 1

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Blogso Create a blog

Use ,Blogger Tumblr or WordPresso Post 2x week during programo &Use real information post pictureo Compare blogging platformso &Track progress questionso Use RSS to subscribe to blogs

, Week 2 Module 2, Week 2 Module 2

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&Educational promotional useo ,on average a new blog is created every

.second of every day and 13 7 millionbloggers are still posting 3 months after

( . )their blogs are created p 40o

Dynamic information environmentso Duke University Library Digital Colleco Levy Library Mount Sinai School of Medo

Example applicationso ,WordPress Blogspot

- Blogs or Web logs - Blogs or Web logs

http://library.duke.edu/blogs/digital-collections/http://library.duke.edu/blogs/digital-collections/http://www.levymssm.typepad.com/http://www.levymssm.typepad.com/http://www.levymssm.typepad.com/http://library.duke.edu/blogs/digital-collections/

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( )Instant messaging IMo &Explore IM aggregators establish

account ,Digsby Meebo

o Start chat with otherso ,Take screenshot of chat add to blogo +/-Discuss of an IM aggregatoro Track training progress on blog

, Week 3 Module 3, Week 3 Module 3

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( )Instant messaging IM( )Instant messaging IM - Provide real time reference services now Integrate many IMs into one application

Examples in academic librariesoDigsby

,University of Pittsburgh University LioMeebo

University of Chicago Library

List of IMs and SMS sites

http://www.library.pitt.edu/http://www.library.pitt.edu/http://www.lib.uchicago.edu/e/using/reference/asklive.htmlhttp://www.lib.uchicago.edu/e/using/reference/asklive.htmlhttp://www.libsuccess.org/index.php?title=Online_Referencehttp://www.libsuccess.org/index.php?title=Online_Referencehttp://www.lib.uchicago.edu/e/using/reference/asklive.htmlhttp://www.library.pitt.edu/

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Media sharing in academic librarieso ocus on most popular

Flickr /Pod Screencasts Audacity Jing YouTube Screenr

o :reak into categories , &Photo sharing voice video

, Week 4 Module 4, Week 4 Module 4

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:Module 4 Media sharing:Module 4 Media sharing :Objectives

o Create Flickr accounto &Screencast site YouTubeo Upload 10 photos to Flickro Create screencast

o &Post to blog upload toYouTubeo Subscribe to several YouTube sites

or channelso Track training progress

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Flickro Storing and managing images

Tagging and RSS capableo Documenting events

Colorado College s Tutt Libraryo Creating technical service manualsYouTubeo Video Sharingo Documenting Eventso Advertising Programs

Media sharingMedia sharing

http://flickr.com/photos/tuttlibrary/http://flickr.com/photos/tuttlibrary/http://flickr.com/photos/tuttlibrary/

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Microbloggingo , ,Create Twitter account upload a picturechange layout

o , ,Follow organizations friends librariesand librarians

o Explore common URL shorteners . ,Bit ly tinyURL

o &Explore compatible Photo Video sites ,TwiPic TwitVido Send at least 2 tweets dailyo Track progress on blogo Inset Twitter widget on blog if possible

, Week 5 Module 5, Week 5 Module 5

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MicrobloggingMicroblogging Quickly disseminate information to users ,Provide short direct updates -Two way communication &Follow other libraries innovative leaders Examples in academic libraries

oTwitter

University of Illinois Undergraduate Li Santa Barbara City College Luria Librar

http://flickr.com/photos/tuttlibrary/http://flickr.com/photos/tuttlibrary/http://flickr.com/photos/tuttlibrary/http://flickr.com/photos/tuttlibrary/http://flickr.com/photos/tuttlibrary/http://flickr.com/photos/tuttlibrary/

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Social bookmarking &Capture store web linksApply tags for findability

.Delicious com

o

Social cataloguing

, ,Create catalogue of books tags, &comments search your own other

catalogues .LibraryThing com

, Week 6 Module 6, Week 6 Module 6

http://delicious.com/http://delicious.com/http://librarything.com/http://librarything.com/http://librarything.com/http://delicious.com/

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Establish Delicious.com & LibraryThingaccounts

. &Tag web 2 0 news articles

Add 30 books to Your LibraryThingcatalogue

Track training progress on blog

Insert widget into blog if possible

&Social bookmarking &Social bookmarkingcataloguingcataloguing

http://delicious.com/http://delicious.com/

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Feedback and social connections ,User communities folksonomies and thinking &New classification schemes processesExamples

o .Delicious com Penn Tags, University of Pennsylvania

oLibraryThing Museum of Anthropology at UBC

&Social bookmarking &Social bookmarkingcataloguingcataloguing

http://delicious.com/http://delicious.com/http://twitter.com/askundergradhttp://twitter.com/askundergradhttp://twitter.com/askundergradhttp://twitter.com/lurialibraryhttp://twitter.com/lurialibraryhttp://twitter.com/lurialibraryhttp://twitter.com/askundergradhttp://delicious.com/

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Social networkingo Create newprofile

, ,Facebook MySpace LinkedIn

o Friend at least five peopleo

o Upload 10 photoso ,Create an event invite friends to

joino

o Upload a video to SNS profile pageo

o

Track progress in blog

, Week 7 Module 7, Week 7 Module 7

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Social networking sitesSocial networking sites

Facebooko Harvard Law School Libraryo UNC Eshelman School of Pharmacy

LinkedIno cademic Libraries Advancement aMySpaceo Ball State University

http://tags.library.upenn.edu/http://tags.library.upenn.edu/http://www.librarything.com/catalog/moa_libraryhttp://www.librarything.com/catalog/moa_libraryhttp://www.linkedin.com/groupInvitation?groupID=154708&sharedKey=59B5FB55FC59http://www.linkedin.com/groupInvitation?groupID=154708&sharedKey=59B5FB55FC59http://www.myspace.com/brackenlibraryhttp://www.myspace.com/brackenlibraryhttp://www.myspace.com/brackenlibraryhttp://www.linkedin.com/groupInvitation?groupID=154708&sharedKey=59B5FB55FC59http://www.librarything.com/catalog/moa_libraryhttp://tags.library.upenn.edu/

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Hendrix, Hiarella, Hasman, Murphy, & Zafron. (2009)

Social networking sitesSocial networking sites ( )cont( )cont

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Wikiso &For online collaboration with people

organizationso

o - - Web based or server basedo , , ,PBWorks WikiSpot Wet Paint

Wikipediao

o &Experiment with PBWorks WikiSpoto &Compare the 2 sites note differenceso

o , +/-Note how Wikis can be used discusso

o Track training progress and discuss onyour blog

, Week 8 Module 8, Week 8 Module 8

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WikisWikis

As an Intraneto University of Minnesota Library

As training toolo -USC Aiken Gregg Graniteville Library

As subject guideo

Ohio University Library - ( )For in house use daily staff updateso +Emily Carr University of Art Design

http://www.facebook.com/pages/Chapel-Hill-NC/UNC-Eshelman-School-of-Pharmacy/243832670721http://www.facebook.com/pages/Chapel-Hill-NC/UNC-Eshelman-School-of-Pharmacy/243832670721http://www.facebook.com/pages/Chapel-Hill-NC/UNC-Eshelman-School-of-Pharmacy/243832670721http://www.facebook.com/pages/Chapel-Hill-NC/UNC-Eshelman-School-of-Pharmacy/243832670721http://www.facebook.com/pages/Chapel-Hill-NC/UNC-Eshelman-School-of-Pharmacy/243832670721http://www.facebook.com/pages/Chapel-Hill-NC/UNC-Eshelman-School-of-Pharmacy/243832670721http://www.facebook.com/pages/Chapel-Hill-NC/UNC-Eshelman-School-of-Pharmacy/243832670721http://www.facebook.com/pages/Chapel-Hill-NC/UNC-Eshelman-School-of-Pharmacy/243832670721http://www.facebook.com/pages/Chapel-Hill-NC/UNC-Eshelman-School-of-Pharmacy/243832670721http://www.facebook.com/pages/Chapel-Hill-NC/UNC-Eshelman-School-of-Pharmacy/243832670721http://www.facebook.com/pages/Chapel-Hill-NC/UNC-Eshelman-School-of-Pharmacy/243832670721http://www.facebook.com/pages/Chapel-Hill-NC/UNC-Eshelman-School-of-Pharmacy/243832670721

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(UBC TOTS Tools for Outreach and Teaching)Series offers training for librarianso , , Wikis Virtual Worlds Social

, ,Networking Tools RSS Social, , -Bookmarking Google Real Time

.Communication and Mobile Devices -Courses offered in 2 hour sessionso , &Speakers sandbox discussion

Tools for evaluation and assessmento ,Google Docs PBworks and Survey

Monkey

&UBC TOTS Social Media&UBC TOTS Social Media

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,Evaluation of modules updating modules

Completion certificates

Program offered to university community

Liaison librarians as facilitators

( )Introduce SM tools to department s

Future directionsFuture directions

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ReferencesReferences

Connell, R. (2009). Academic Libraries, Facebook and MySpace, and Student Outreach: A

Survey of Student Opinion.portal: Libraries & the Academy, 9(1), 25-36. Retrieved fromAcademic Search Premier database.

Csora, C., Van der Heyden, M., & Kersten, F. (2009). Practising what we preach: Workingtogether to further scientific collaboration. Learned Publishing, 22(4), 304-311. Retrievedfrom ArticleFirst database.

Hendrix D, Chiarella D, Hasman L, Murphy S, & Zafron ML. (2009). Use of Facebook in

academic health sciences libraries. Journal of the Medical Library Association : JMLA. 97(1), 44-7. DOI: 10.3163/1536-5050.97.1.008

Rethlefsen, M., Engard, N., Chang, D., & Haytko, C. (2006). Social Software for Libraries andLibrarians. Journal of Hospital Librarianship. 6 (4), 29-45. DOI : 10.1300/J186v06n04_03

Ure, L., Atkey, K., & Miller, K. (2009). Exploring Social Software at UBC Library: The TOTSSeries. Partnership: The Canadian Journal of Library and Information Practice andResearch, 4(1), 1-5. Retrieved fromhttp://journal.lib.uoguelph.ca/index.php/perj/article/view/932/1471

Weaver, A. (2009). Attending conferences virtually.Access Caulfield East Then Alice Springs,23(3), 26-27. Retrieved fromhttp://search.informit.com.au/documentSummary;dn=098780048443873;res=IELHSS

http://journal.lib.uoguelph.ca/index.php/perj/article/view/932/1471http://search.informit.com.au/documentSummary;dn=098780048443873;res=IELHSShttp://search.informit.com.au/documentSummary;dn=098780048443873;res=IELHSShttp://journal.lib.uoguelph.ca/index.php/perj/article/view/932/1471