social media in 15 minutes: how to do it all without going crazy!

Social Media in 15 Minutes: Grow Your Online Presence Without Going Crazy

Jacqueline Wolven

JacquelineWolven.com

Social? Where? When? How Much?

• Facebook• Twitter• Blogging• Pinterest• YouTube• LinkedIn• Instagram• Local Online Networks

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Is It Working?

• Do you have to do it all to be effective?

• How do you know if it is working?• What matters to my organization

and community?

How To Really Do Social Media in 15 Minutes

The Secret? Don’t Go Down the Rabbit Hole

JacquelineWolven.com

Using A Timer Rules!

• Decide on the task to be done• Set the timer on your phone/actual

timer for 15 Minutes• Work on the task until

the timer rings• Focus

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Post It Note Power

• Write 3 To Do items down• Just 3• Really

What Can Really Be Done in 15 Minutes?

Seriously? Is it OK to do it just “good enough”?

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Write One Perfectly Acceptable Blog Post

• Jot down 3 Keywords for your Organization/Community

• Include:– What– Who– When– Where– And a Pretty Picture

• Extra Credit: Use your target keywords in post titles and blog content

• Share the link on FB, Twitter, LinkedIn or Google+

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Facebook

• Find and “Like” 5 new pages• Schedule 5 posts for the week– Including a pretty

picture ALWAYS• Share other posts• Extra Credit:

Tag people and pages in your posts

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Twitter

• Schedule 3 new tweets• Tweets can be: – Business related– Fun & interesting– Promotional– Circulate blog posts

• Extra Credit: Create a #hashtag for your event/community/organization

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Google+

• Add 5 new people to your circle

• Share content at least once a week to our personal Google+ profile & company page

• Extra Credit: set your posts to "Public" to reach maximum users/search

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Pinterest

• Post images, flyers, promotional material as pins leading back to your blog or site

• Follow 5 new interesting and inspiring pin boards from other users related to our field

• Extra Credit: Always use keywords in your pin descriptions & board titles

Pinerly.com - a tool to see how well you are doing on Pinterest

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YouTube

• Find 3 new videos from usersto share on Facebook, Twitter, & Google+

• Extra Credit: Plan a video that showcases an area of your organization/community

Tools That Save Time

Bonus! Most are Free!

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Scheduling & Monitoring

• Hootsuite.com• Buffer.com• Facebook Scheduling Tool• Blog Post Scheduling• Constant Contact/Social Media

Tools

Is it Working?

I Mean,REALLY

Working?

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Assessing the Situation

• What does your community use?• Are you watching your statistics

using Google Analytics and Facebook Statistics?

• Are your posts, tweets, and pins being shared?

• Marketing.grader.com

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The Real Secrets

• Choose one social media channel• Set boundaries on your attention– Set your timer– Write your 3 Post It To Do itmes– Don’t go down the rabbit hole

• Use Tools to assess what is working• Enlist members of your community

to help out• Feel good about small wins!

Jacqueline WolvenEureka Springs Downtown Network

JacquelineWolven.comjacquelinewolven@gmail.comFacebook: Jacqueline Wolven

Twitter: @JackieWolven