social media for storytellers

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Using SOCIAL MEDIA to extend your story and create a conversation

BLOGS, TWITTER, FLICKR, SOCIALBOOKMARKING, SOCIAL NETWORKING,

VID SHARING

Storytelling tools

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To Mobilize: creating opportunities for people to get involved

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Feature Film Series

Interactive Comic

Player Remixes Mobile Live Events

To Extend: story, characters, themes, experiences

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AD AGENCYBUZZ

INDUSTRYBLOGS

ENTERTAINMENTBLOGS

EARLY ADOPTER WOM

MAINSTREAM CULTURE

NICHE

MAINSTREAM

PERIOD DRESSED FLASH MOBS /BUSINESS CARDS

IN-CHARACTER TWEETS

MOCK AD AGEPAPER

RESULTS:

Rise in viewing

MAD MEN extends its story, characters and social reach.

This slide was produced by @alexjohnson_

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To Discuss: topics, social change, themes, stories, and characters

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FINDING A VOICE

Story voices- Characters- Locations- Themes- Narrator

Behind the Scenes- Team Members share process- Documenting BTS of your project

Your own voice- Sharing interests- Sharing creative process

It’s about being comfortable and consistent

There are many ways to start a conversation

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THE VALUE of building a social mediaframework around your project & yourself.

1. A chance for feedback and discussion

2. An opportunity to build an audience around one’swork that can travel beyond a single project

3. A creative outlet

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BEING REALISTIC How to determine what’s best for your project?

1. Time requirements

2. What outlets and accounts make sense

3. How to staff for it

4. Reducing time but increasing value

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Building an audience for your future

1. Consider your own audience habits - what attracts your attention?2. Who is your audience and why will they care?3. Spend time thinking like your audience4. Create a two-way conversation5. Be prepared to spend time responding6. Build trust7. Think of your audience as collaborators8. Have a clear call to action9. Reward and Respect the audience10. The audience can not be controlled11. Some tools aren't for everyone12. Creating accounts won't build the audience for you13. Being willing to experiment14. Share your findings openly with other filmmakers

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6 TOOLS & SERVICES to get you started

WORDPRESSTWITTERFEEDBURNERFACEBOOKDELICIOUS FLICKR

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For more on visit WorkBookProject.com

Prepared by @lanceweilerSpecial thanks to @alexjohnson_

Comments, questions or additions please contact us atWork@workbookproject.com