social media for storytellers

13
This resource is intended to be openly shared. Please feel free to pass and add to it as you like. www.workbookproject.com

Upload: lance-weiler

Post on 21-Aug-2014

9.656 views

Category:

Entertainment & Humor


0 download

DESCRIPTION

A look at how social media can be used to extend stories and start conversations. For more visit http://WorkBookProject.com

TRANSCRIPT

Page 1: Social Media for Storytellers

This resource is intended to be openly shared. Please feel free to pass and add to it as you like. www.workbookproject.com

Page 2: Social Media for Storytellers

Using SOCIAL MEDIA to extend your story and create a conversation

BLOGS, TWITTER, FLICKR, SOCIALBOOKMARKING, SOCIAL NETWORKING,

VID SHARING

Storytelling tools

www.WorkBookProject.com

Page 3: Social Media for Storytellers

To Mobilize: creating opportunities for people to get involved

www.WorkBookProject.com

Page 4: Social Media for Storytellers

Feature Film Series

Interactive Comic

Player Remixes Mobile Live Events

To Extend: story, characters, themes, experiences

www.WorkBookProject.com

Page 5: Social Media for Storytellers

AD AGENCYBUZZ

INDUSTRYBLOGS

ENTERTAINMENTBLOGS

EARLY ADOPTER WOM

MAINSTREAM CULTURE

NICHE

MAINSTREAM

PERIOD DRESSED FLASH MOBS /BUSINESS CARDS

IN-CHARACTER TWEETS

MOCK AD AGEPAPER

RESULTS:

Rise in viewing

MAD MEN extends its story, characters and social reach.

This slide was produced by @alexjohnson_

www.WorkBookProject.com

Page 6: Social Media for Storytellers

To Discuss: topics, social change, themes, stories, and characters

www.WorkBookProject.com

Page 7: Social Media for Storytellers

FINDING A VOICE

Story voices- Characters- Locations- Themes- Narrator

Behind the Scenes- Team Members share process- Documenting BTS of your project

Your own voice- Sharing interests- Sharing creative process

It’s about being comfortable and consistent

There are many ways to start a conversation

www.WorkBookProject.com

Page 8: Social Media for Storytellers

THE VALUE of building a social mediaframework around your project & yourself.

1. A chance for feedback and discussion

2. An opportunity to build an audience around one’swork that can travel beyond a single project

3. A creative outlet

www.WorkBookProject.com

Page 9: Social Media for Storytellers

BEING REALISTIC How to determine what’s best for your project?

1. Time requirements

2. What outlets and accounts make sense

3. How to staff for it

4. Reducing time but increasing value

www.WorkBookProject.com

Page 10: Social Media for Storytellers
Page 11: Social Media for Storytellers

Building an audience for your future

1. Consider your own audience habits - what attracts your attention?2. Who is your audience and why will they care?3. Spend time thinking like your audience4. Create a two-way conversation5. Be prepared to spend time responding6. Build trust7. Think of your audience as collaborators8. Have a clear call to action9. Reward and Respect the audience10. The audience can not be controlled11. Some tools aren't for everyone12. Creating accounts won't build the audience for you13. Being willing to experiment14. Share your findings openly with other filmmakers

www.WorkBookProject.com

Page 12: Social Media for Storytellers

6 TOOLS & SERVICES to get you started

WORDPRESSTWITTERFEEDBURNERFACEBOOKDELICIOUS FLICKR

www.WorkBookProject.com

Page 13: Social Media for Storytellers

For more on visit WorkBookProject.com

Prepared by @lanceweilerSpecial thanks to @alexjohnson_

Comments, questions or additions please contact us [email protected]