social media & employee engagement

Social Media and Employee Engagement

The Secret Weapon

Who Am I?

Assumptions:1. You know engagement is

important2. You know engagement is

driven by employees feeling valued & involved

3. You know how to make employees feel valued & involved

1. Involved in decision making2. Feel they are able to voice

their ideas, & managers listen to these views

3. Have line of sight between employee performance & company performance

Employees feel valued when:

4. They have career development

5. When the organisation is concerned for employees’ health & wellbeing

Employees feel valued when:

Four attributes of engagement:

1. Collaboration2. Transparency3. Trust4. Authenticity

WHAT IS SOCIAL MEDIA

In ethical, psychological, and aesthetic matters, to give a clear reason for one's judgement is universally recognised as a mark of rare genius – William James in The Principles of Psychology in 1890

Conversations

Relationships

Social media is more a state of mind than a technology

Four attributes of Social Media:

1. Collaboration2. Transparency3. Trust4. Authenticity

Enterprise 2.0 is social media

inside the firewall

Companies have secrets

But employees should not have secrets

Mr Enterprise 2.0

SearchLinksAuthorshipTaggingExtensionsSignals

Enterprise 2.0

• Uses the tools of Web 2.0• Puts people at the center• Increases productivity & innovation• Increases knowledge retention• Transparent activities across the organisation

Four attributes of1. Collaboration2. Transparency3. Trust4. Authenticity

Social Media:

Four attributes of Enterprise 2.0

1. Collaboration2. Transparency3. Trust4. Authenticity

Four attributes of engagement:

1. Collaboration2. Transparency3. Trust4. Authenticity

Now for the bad news

Not automatically, it is harder than that!

14% 6%

Source: “Does the Stock Market Fully Value Intangible? Employee Satisfaction and Equity Prices”, Alex Edmans Wharton School December 2007

vs

But worth the effort

IMPLEMENTATION

“I have not failed. I've just found 10,000 ways that won't work.” Thomas A. Edison

Who Drives Enterprise 2.0

The 2.0 Adoption Council Survey 2009

How does this fit together?

Collaboration Transparency Trust Authenticity

Blogs X X X

Wikis X X

Tagging X X

Social networks X X X X

Bookmarking X

Microblogging X X X X

Video & Audio X X X X

Implementation Steps

• Create a Strategy• Create and Communication the Vision• Design for Business Outcomes, not Tools• Tap Enthusiasm• Use a Phased Approach• Use Enterprise Grade Software• Support Organic Growth• Trust Your Employees

Key Challenges

• Delivering Business Value• Overcoming Cultural Barriers• Ensuring Privacy• Governing Participant Behaviours• Managing Personal and Professional Time

Source: 5 Major Challenges Organizations Face Regarding Social Software, Gartner, 2008

Cultural Change

Stop & Think

Use your loaf

Disclaim, but can’t hide

Keep it real

Respect the channels

Social Media Policy

CASE STUDIES

“Few things are harder to put up with than the annoyance of a good example. ”Mark Twain

Graduate Programs

• Whirlpool Forums; BHP Billiton, Energy Australia, Xstrata, Rio Tinto

• Graduates discussing your programs

Oil & Gas Industry

• 75% of oil and gas professionals see value in using social media

• Driving Forces– 37% Productivity gains – 95% Work flexibility

• 11% of social media adoption is driven by the executive suite

• 50% of companies prohibit or restrict social media usage

• 39% of executives concerned around a “limited ability to control or provide a secure environment”

Source: Microsoft and Accenture Oil & Gas Collaboration Survey 2010

Big Pond

• In September 2008 Big Pond started using Twitter for customer service

• Six months afterwards:

From an employees point of view, Jase, Steph & myself do feel more engaged. We are giving the ‘faceless corporation’, a face and are showing that we do care about what people say and think about us. Its not always an easy task, but it is one that we enjoy. Honestly, I look forward to coming into work and interacting with the twitterverse. We can only get bigger and better!

In Summary

• Enterprise 2.0 is about transparency, relationships and community

• There are lots of tools but the principles are the same

• Enterprise 2.0 is the tool for driving employee engagement

michael@inspecht.com.au

Twitter: mspecht