social media dallas dallas - twitter marketing

TwitterBasics & Beyond

Today’s Hashtag: #SMBDallasPresented by

Jackie Bese & Jessica Obermayer

TODAY’S PRESENTATION:

TWITTER –BASICS & BEYOND

PUT BOARD MEMBERS IN HERE

Why Twitter?Basic steps to startGet it into gearLeverage toolsLeveraging TwitterTwitter SuccessesQuestions & Answers

Universal tool for real-time conversations

TODAY’S PRESENTATION:

TWITTER –BASICS & BEYOND

WHY??

user tweet:“Dang, just wrecked my car…”

Access and tune up your profileYour bio is important

TODAY’S PRESENTATION:

TWITTER –BASICS & BEYOND

BASIC STEPS TO START

Notification settings keyRespond to @mentions or RTs

Click icon to add pictureTODAY’S PRESENTATION:

TWITTER –BASICS & BEYOND

BASIC STEPS TO START

Notification settings -smartphoneRespond to @mentions or RTs

Click icon to add pictureTODAY’S PRESENTATION:

TWITTER –BASICS & BEYOND

BASIC STEPS TO START

TODAY’S PRESENTATION:

TWITTER –BASICS & BEYOND

GET INTO GEAR

Vocab…

RT@mention or @reply

@SMBDallas#hashtag

#SMBDallasDM or “DM me”ViaMTFF …. plusTY, YW, IMO, IMHOC: or CC:

TODAY’S PRESENTATION:

TWITTER –BASICS & BEYOND

GET INTO GEAR

FollowingTwitter’s rulesSearching#hashtagsSaving searches – and

#hashtagsFinding your communityStreams and ListsThe 80/20 Rule

TODAY’S PRESENTATION:

TWITTER –BASICS & BEYOND

Leverage Tools…

TOOL TIME

Smartphones & Twitter apps

Twitter app leaders

TODAY’S PRESENTATION:

TWITTER –BASICS & BEYOND

TOOL TIME

TODAY’S PRESENTATION:

TWITTER –BASICS & BEYOND

TOOL TIME

TODAY’S PRESENTATION:

TWITTER –BASICS & BEYOND

TOOL TIME

TODAY’S PRESENTATION:

TWITTER –BASICS & BEYOND

TOOLTIME

TODAY’S PRESENTATION:

TWITTER –BASICS & BEYOND

TOOLTIME

TODAY’S PRESENTATION:

TWITTER –BASICS & BEYOND

TOOLTIME

TODAY’S PRESENTATION:

TWITTER –BASICS & BEYOND

TOOLTIME

TODAY’S PRESENTATION:

TWITTER –BASICS & BEYOND

TOOLTIME

Be yourself. Talk about normal stuff. Talk about business stuff. Be a resource. Talk about and to others!

TODAY’S PRESENTATION:

TWITTER –BASICS & BEYOND

TOOLS

Common tools we use to manage our streams

• Hootsuite.com (web based)• Tweetdeck.com (application)• Twitter.com• Search.Twitter.com

Cool tips for growing your followers

• Good content• Engaging in conversations• Promote via Email, Site, Receipts, Signs, etc• TweetAdder (tweetadder.com – entry point $55)

Hootsuite Dashboard

Hootsuite Manage

• Multiple accounts

• Multiple streams

• Multiple networks

Integrates with Klout

Hootsuite Manage

• Multiple accounts

• Multiple streams

• Multiple networks

Integrates with Klout

Hootsuite Manage

• Multiple accounts

• Multiple streams

• Multiple networks

Hootsuite Reports

Hootsuite Manage

• Multiple accounts

• Multiple streams

• Multiple networks

Hootsuite ReportsConnects to Google Analyics

Hootsuite Manage

• Multiple accounts

• Multiple streams

• Multiple networks

TODAY’S PRESENTATION:

TWITTER –BASICS & BEYOND

Leveraging Twitter

Tips

Targeted Listening

Watch #hashtagsFollowing ListsAdvanced SearchHooking up Linkedin or Facebook

TODAY’S PRESENTATION:

TWITTER –BASICS & BEYOND

Wrapping Up

How about you?Twitter success stories?

DrawingsRT drawingSuccess story

Questions?

TODAY’S PRESENTATION:

TWITTER –BASICS & BEYOND

Wrapping Up

Thanks for joining us today!

Jackie Bese@atomicjackie

Atomic Design & Consulting: Social Media

Jessica Obermayer@i_jessica

GameChangerTechs.com