ebriks-twitter marketing tactics

Twitter Marketing Tactics

www.ThunderSEO.com @MoniqueTheGeek #smx

USE A TWITTER MANAGEMENT SERVICE

Juggling is difficult.


#Hashtags

Topic and

Location

Brand Names

Mentions

Website

Twitter Management Tools – Hootsuite

http://hootsuite.com/



Favorites

Mentions

Name Variations

Links

Relationships

Twitter Management Tools – TweetDeck

https://web.tweetdeck.com/

https://web.tweetdeck.com/


Twitter Management Tools – So Many Options!

COTWEET

SPROUT SOCIAL

http://cotweet.com/

https://sproutsocial.com


GO BEYOND TWEETS WITH @MENTIONS

News flash: Twitter handles are optional.


Smarter Twitter Monitoring – @ Optional

ALL THE TWEETS,

NO @MENTIONS


Smarter Twitter Monitoring – More Tools!

TOPSYBACKTWEETS

HOOTSUITE

http://topsy.com/

http://backtweets.com/



FIND THE BEST PEOPLE TO FOLLOW AND ENGAGE WITH

So many Twitter profiles, so little time.


Social Listening – Find the People Tweeting

TOPSY

TWAZZUPSOCIAL MENTION

http://topsy.com/s/%22Content+Launch+Checklist%22

http://www.twazzup.com/?q=%22Content+Launch+Checklist%22&l=all

http://socialmention.com/search?q=%22Content+Launch+Checklist%22&t=all&btnG=Search


Social Listening – Identify Influencers in Your Space

TWEEPZTWIANGULATE

GOOGLE

http://tweepz.com/search?q=bio:%22cat+lady%22&followers=1000+-+1999

http://twiangulate.com/search/--%2522cat%2520lady%2522/keywords/table/my_friends-1/keywords_sort-biggest/page-1/

https://www.google.com/search?hl=en&newwindow=1&tbo=d&q=intitle:%22cat+lady*+on+twitter%22+OR+intext:%22bio+*+cat+lady%22+site:twitter.com&oq=intitle:%22cat+lady*+on+twitter%22+OR+intext:%22bio+*+cat+lady%22+site:twitter.com&gs_l=serp.3...8996.16448.0.16570.16.16.0.0.0.1.129.1023.15j1.16.0.les;..0.0...1c.1.SSxi_ILnbuM


Social Listening – Dig a Little Deeper

TWTRLAND

http://twtrland.com/profile/LifeOnTheBlcny


Social Listening – Find Mutual Relationships

FRIEND OR FOLLOW TWIANGULATE

http://friendorfollow.com/lifeontheblcny/friends/

http://twiangulate.com/search/lifeontheblcny-hpitlick/common_friends/table/my_friends-1/


USE SHORTENED LINKS WITH UTM PARAMETERS

Track what’s working.


Better Tracking – Discover What Works

http://blog.bozzuto.com/washin

gton-dc/washington-dc-ne-

se/monroe-street-

market/unwind-and-celebrate-

at-brookland-cafe-near-

monroe-street-market-in-

washington-

dc/?utm_source=twitter&utm_

medium=hootsuite&utm_camp

aign=blogpostmonroest

MENTAL NOTE

http://blog.bozzuto.com/washington-dc/washington-dc-ne-se/monroe-street-market/unwind-and-celebrate-at-brookland-cafe-near-monroe-street-market-in-washington-dc/?utm_source=twitter&utm_medium=hootsuite&utm_campaign=blogpostmonroest









































Better Tracking – Build URL UTMs Quickly

http://gaconfig.com/google-analytics-url-builder/









Better Tracking – Analyze Results










PARTICIPATE IN TWITTER CHATS

There’s a chat for that.


Twitter Chats – Endless Options

http://bit.ly/achatforthat

MORE ON

THAT LATER!

http://bit.ly/achatforthat


CREATE AND FOLLOW

TWITTER LISTS

Sort through the noise.


Twitter Lists – Divide and Conquer

Brewery & Bar

Employees

Tweets About:

• Questions

about large

scale brewing

systems

• Visiting other

local breweries

• Beers on deck

• Collaborations

Homebrewers

Tweets About:

• New recipe

experiments

• Local

homebrew

meet-ups,

events &

contests

• Hops

Craft Beer

Drinkers

Tweets About:

• Extremely rare

beer with

complicated

name

• Latest award-

winning IPA

• Beer festivals

and pairings


Twitter Lists – Private and Public

PUBLIC

PRIVATE


TWEET AT THE RIGHT TIME OF DAY

Make educated decisions about your audience.


Smarter Tweeting – Think About Your Audience

FOLLOWER WONK

https://followerwonk.com/analyze/thunderseo?op=fl


Smarter Tweeting – When Do They Tweet?

TWERIOD BUFFER APP

http://www.tweriod.com/

http://bufferapp.com/


COLLECT YOUR TWEETS AND SAVE

THEM FOR LATER

Tell a story with your conversations.


Collect Your Tweets – Save Them for Later

http://storify.com/

http://storify.com/


MONITOR YOUR TWITTER GROWTH OVER TIME

In order to grow, track where you’ve been.


Measure Incremental Growth – Practice Patience

http://monitor.wildfireapp.com

http://monitor.wildfireapp.com/


BE REAL

Provide value.


Humanize Your Brand – Reap the Rewards

ebriks-twitter marketing tactics

Technology

twitter profiles

twitter handles

twitter marketingtactics

smarter twitter monitoring

twitter lists divide

twitter chats theres

andfollow twitter listssort

social listening