social media dallas dallas - twitter marketing

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Twitter Basics & Beyond Today’s Hashtag: #SMBDallas Presented by Jackie Bese & Jessica Obermayer

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Page 1: Social Media Dallas Dallas - Twitter Marketing

TwitterBasics & Beyond

Today’s Hashtag: #SMBDallasPresented by

Jackie Bese & Jessica Obermayer

Page 2: Social Media Dallas Dallas - Twitter Marketing

TODAY’S PRESENTATION:

TWITTER –BASICS & BEYOND

PUT BOARD MEMBERS IN HERE

Why Twitter?Basic steps to startGet it into gearLeverage toolsLeveraging TwitterTwitter SuccessesQuestions & Answers

Page 3: Social Media Dallas Dallas - Twitter Marketing

Universal tool for real-time conversations

TODAY’S PRESENTATION:

TWITTER –BASICS & BEYOND

WHY??

user tweet:“Dang, just wrecked my car…”

Page 4: Social Media Dallas Dallas - Twitter Marketing

Access and tune up your profileYour bio is important

TODAY’S PRESENTATION:

TWITTER –BASICS & BEYOND

BASIC STEPS TO START

Page 5: Social Media Dallas Dallas - Twitter Marketing

Notification settings keyRespond to @mentions or RTs

Click icon to add pictureTODAY’S PRESENTATION:

TWITTER –BASICS & BEYOND

BASIC STEPS TO START

Page 6: Social Media Dallas Dallas - Twitter Marketing

Notification settings -smartphoneRespond to @mentions or RTs

Click icon to add pictureTODAY’S PRESENTATION:

TWITTER –BASICS & BEYOND

BASIC STEPS TO START

Page 7: Social Media Dallas Dallas - Twitter Marketing

TODAY’S PRESENTATION:

TWITTER –BASICS & BEYOND

GET INTO GEAR

Vocab…

RT@mention or @reply

@SMBDallas#hashtag

#SMBDallasDM or “DM me”ViaMTFF …. plusTY, YW, IMO, IMHOC: or CC:

Page 8: Social Media Dallas Dallas - Twitter Marketing

TODAY’S PRESENTATION:

TWITTER –BASICS & BEYOND

GET INTO GEAR

FollowingTwitter’s rulesSearching#hashtagsSaving searches – and

#hashtagsFinding your communityStreams and ListsThe 80/20 Rule

Page 9: Social Media Dallas Dallas - Twitter Marketing

TODAY’S PRESENTATION:

TWITTER –BASICS & BEYOND

Leverage Tools…

TOOL TIME

Smartphones & Twitter apps

Twitter app leaders

Page 10: Social Media Dallas Dallas - Twitter Marketing

TODAY’S PRESENTATION:

TWITTER –BASICS & BEYOND

TOOL TIME

Page 11: Social Media Dallas Dallas - Twitter Marketing

TODAY’S PRESENTATION:

TWITTER –BASICS & BEYOND

TOOL TIME

Page 12: Social Media Dallas Dallas - Twitter Marketing

TODAY’S PRESENTATION:

TWITTER –BASICS & BEYOND

TOOL TIME

Page 13: Social Media Dallas Dallas - Twitter Marketing

TODAY’S PRESENTATION:

TWITTER –BASICS & BEYOND

TOOLTIME

Page 14: Social Media Dallas Dallas - Twitter Marketing

TODAY’S PRESENTATION:

TWITTER –BASICS & BEYOND

TOOLTIME

Page 15: Social Media Dallas Dallas - Twitter Marketing

TODAY’S PRESENTATION:

TWITTER –BASICS & BEYOND

TOOLTIME

Page 16: Social Media Dallas Dallas - Twitter Marketing

TODAY’S PRESENTATION:

TWITTER –BASICS & BEYOND

TOOLTIME

Page 17: Social Media Dallas Dallas - Twitter Marketing

TODAY’S PRESENTATION:

TWITTER –BASICS & BEYOND

TOOLTIME

Page 18: Social Media Dallas Dallas - Twitter Marketing

Be yourself. Talk about normal stuff. Talk about business stuff. Be a resource. Talk about and to others!

TODAY’S PRESENTATION:

TWITTER –BASICS & BEYOND

TOOLS

Common tools we use to manage our streams

• Hootsuite.com (web based)• Tweetdeck.com (application)• Twitter.com• Search.Twitter.com

Cool tips for growing your followers

• Good content• Engaging in conversations• Promote via Email, Site, Receipts, Signs, etc• TweetAdder (tweetadder.com – entry point $55)

Page 19: Social Media Dallas Dallas - Twitter Marketing

Hootsuite Dashboard

Hootsuite Manage

• Multiple accounts

• Multiple streams

• Multiple networks

Page 20: Social Media Dallas Dallas - Twitter Marketing

Integrates with Klout

Hootsuite Manage

• Multiple accounts

• Multiple streams

• Multiple networks

Page 21: Social Media Dallas Dallas - Twitter Marketing

Integrates with Klout

Hootsuite Manage

• Multiple accounts

• Multiple streams

• Multiple networks

Page 22: Social Media Dallas Dallas - Twitter Marketing

Hootsuite Reports

Hootsuite Manage

• Multiple accounts

• Multiple streams

• Multiple networks

Page 23: Social Media Dallas Dallas - Twitter Marketing

Hootsuite ReportsConnects to Google Analyics

Hootsuite Manage

• Multiple accounts

• Multiple streams

• Multiple networks

Page 24: Social Media Dallas Dallas - Twitter Marketing

TODAY’S PRESENTATION:

TWITTER –BASICS & BEYOND

Leveraging Twitter

Tips

Targeted Listening

Watch #hashtagsFollowing ListsAdvanced SearchHooking up Linkedin or Facebook

Page 25: Social Media Dallas Dallas - Twitter Marketing

TODAY’S PRESENTATION:

TWITTER –BASICS & BEYOND

Wrapping Up

How about you?Twitter success stories?

DrawingsRT drawingSuccess story

Questions?

Page 26: Social Media Dallas Dallas - Twitter Marketing

TODAY’S PRESENTATION:

TWITTER –BASICS & BEYOND

Wrapping Up

Thanks for joining us today!

Jackie Bese@atomicjackie

Atomic Design & Consulting: Social Media

Jessica Obermayer@i_jessica

GameChangerTechs.com