social media adoption and change management

Social Media Adoption and Change Management

Nick O’Doherty

Social Media Adoption and Change Management

Nick O’DohertyCormac Heron

Social Media Adoption and Change Management

Nick O’DohertyCormac Heron Bright Beehivewww.brightbeehive.com

Change is Change isn’t

Change happens if: D x V x F > R

D x V x F > Ro +Rpesistanceissatisfaction ision of how

with the current state

things could be

irst steps esistance

organisational

personal

1 / 9 / 90 rule

1 / 9 / 90 / 900 rule

What stops people contributing?

•I don’t know how•Who'd listen to me •I have nothing important to say•I'll be shot down and feel stupid •Who am I writing for?

How do you overcome their reluctance?

•Training•Start by listening•Blank page syndrome•View post as start not finish•Questions v Answers•Write for yourself

Organisational Resistance

Benefits f v CostsPriorities v Resources

Organisational Resistance

How Many Balls Can You Keep In The Air?

Stakeholder management

Stakeholder group any group affected by the change

•What is their position now?

•Where does it need to be?

•How will we move it?

Overcoming Organisational Resistance

Don’t try to boil the ocean

Go Viral

Dissatisfaction: Change Happens if D x V x F > R

Status Quo•Not all will be dissatisfied•Frying Pan and Fire

Leadership

Vision: Change Happens if D x V x F > R

Same vision for allMaybe expressed differently

First Steps: Change Happens if D x V x F > R

•Maximise Confidence•Minimise Confusion

•Viral Opportunity•Outside Help 1st Time

Notice to Students

10:00 Lecture on Saline Drips moved to LR3 main campus. Take bus 124 from outside this building 4 stops North, then enter university main doors and proceed to back of beyond, dissapparate ........

Example

Change happens when

D x V x F > R

Organisational Resistance

Images from FlickrDandelion: http://www.flickr.com/photos/cobalt/434476852/ Rocket launch: http://www.flickr.com/photos/28634332@N05/4054720616/Melting Glacier: http://www.flickr.com/photos/peternijenhuis/202937156/Thinking man: http://www.flickr.com/photos/jacockshaw/3201740539/Listening Man: http://www.flickr.com/photos/rocketboom/4347579307/Balance Scales: http://www.flickr.com/photos/61056899@N06/5751301741/Juggler: http://www.flickr.com/photos/spjwebster/3357973530/Group: http://www.flickr.com/photos/84123084@N00/2449552585/Boiling Ocean: http://www.flickr.com/photos/area53/4985647730/Dissatisfied Gorilla: http://www.flickr.com/photos/suneko/373337322/Vision of Sunset island: http://www.flickr.com/photos/macorig/2050529662/ Footprints in the sand: http://www.flickr.com/photos/atomicf4i/2541443089/

Thank you for your timeIf you’d like to continue the conversation but can’t catch Cormac or me today, you can contact us as follows

www.brightbhive.com/blog

nick@brightbeehive.com cormac@brightbeehive.com

@nickodoherty@cormacheron