adoption of new media lecture - fordham university
TRANSCRIPT
@JamieStenziano@ClarionResearch
Social Keys:
Media & MarketingNew Media Adoption Guest Lecture - Gabelli School of Business – Fordham
2/13/17
@JamieStenziano@ClarionResearch
What’s
Clarion?
@JamieStenziano@ClarionResearch
Clarion is a
custom
insights
consultancy.
@JamieStenziano@ClarionResearch @JamieStenziano@ClarionResearch
What We Do
Quantitative Insights
Strategic Consulting
QualitativeInsights
@JamieStenziano@ClarionResearch @JamieStenziano@ClarionResearch
Ad Development, Ad Effectiveness
Consumption Insights: Millennial & GenZ
Content Development & Testing
Streaming Service Guidance
Clarion Advertiser Intelligence
Live, Experiential, Event Research
Media & Entertainment Insights Division
@JamieStenziano@ClarionResearch
Social AF?
@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch
Source: GroupM Interaction Report, February 2017.
Share of Global
Advertising (2016)
Share of Global Digital
Advertising (2016)
13%
All
Others
87%
42%
All
Others
58%
FB
5%
All
Others
95%
FB
15%
All
Others
85%
@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch
Daily active users: 158,000,000
Snaps per day: 2,500,000,000
Pics snapped per sec: 9,000
Source: http://expandedramblings.com/index.php/snapchat-statistics/
@JamieStenziano@ClarionResearch @JamieStenziano@ClarionResearch
VS.
@JamieStenziano@ClarionResearch
Why brands
care about
social
@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch
Why TV cares
about social
@JamieStenziano@ClarionResearch
Source: Q3 2016 Nielsen Connected Devices Report
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DAILY AVG FB & TWTR
INTERACTIONS ABOUT TV
THIS FALL IN THE U.S.
14.2 MM
Source: Nielsen Social Media Report
@JamieStenziano@ClarionResearch
FB & TWTR INTERACTIONS
DURING THE 4 2016
PRESIDENTIAL DEBATES.
215 MM
Source: Nielsen Social Media Report
@JamieStenziano@ClarionResearch
Source: Nielsen Social Media Report
@JamieStenziano@ClarionResearch
Source: Nielsen Social Media Report
@JamieStenziano@ClarionResearch
Source: Nielsen Social Media Report
@JamieStenziano@ClarionResearch
Influence
me
@JamieStenziano@ClarionResearch
Do you follow
influencers?
Who? Why?
@JamieStenziano@ClarionResearch
#1 Bethany
Motta
#2
Ryan Higa
#3
Jenna Mourey
#4
Karen Alloy
#5
Gigi Hadid
#6
Grace Helbig
#7
Michelle Phan
#8
Miranda Sings
#9
Rooster Teeth
#10
Connor Franta
@JamieStenziano@ClarionResearch
Source: Launch Metrics – The State of Influencer Marketing 2017 Report
@JamieStenziano@ClarionResearch
Source: Launch Metrics – The State of Influencer Marketing 2017 Report
?
?
??
@JamieStenziano@ClarionResearch
Source: Launch Metrics – The State of Influencer Marketing 2017 Report
@JamieStenziano@ClarionResearchSource: Launch Metrics – The State of Influencer Marketing 2017 Report
@JamieStenziano@ClarionResearch
Source: Launch Metrics – The State of Influencer Marketing 2017 Report
@JamieStenziano@ClarionResearch
Source: Launch Metrics – The State of Influencer Marketing 2017 Report
@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch
What’s live
got to do
with it?
@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch
807,000,000 concurrent viewers at one point according to FB…
…but how do the metrics compare vs. Nielsen TV ratings?
Measurement Questions:
@JamieStenziano@ClarionResearch
Cyberbullying
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@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch
The real
deal
@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch
Re-
defining
social
@JamieStenziano@ClarionResearch
What is social?
@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch
More like,
what’s NOT social?
@JamieStenziano@ClarionResearch
Q&A
