adoption of new media in organizations
DESCRIPTION
Lecture notes on adopting new technologies in organizationsTRANSCRIPT
Adoption of New Media
in organizations
Dr.ir. Robert Slagter
About me…
• The case: Introducing a wiki for knowledge sharing
• The setting and issue
• Our approach
• Models: Gartner hypecycle and Rogers
• Bottom-up strategy
• Top-down strategy
• Main learnings
Outline
Case: a wiki for
knowledge sharing
Wiki’s in plain English
http://www.youtube.com/watch?v=-dnL00TdmLY
Context: a central knowledge group in a bank
My assignment
Issue:
• Our knowledge centre
needs to add more
value
• Other groups don’t
use their services
Assigment:
• Help them introduce
a wiki to share
knowledge
First observations
Unless a person from the group came
My first intervention
As a result
The morale
Our approach
to the more technical side
How to get this team
to start using wiki’s
for knowledge sharing?
Step 1: Identify a suitable first user group
Step 2: Identify and analyse key people
Step 3: Experiment with the tool
Step 4: Turn key people into “evangelists”
Step 5: Turn "evangelists" into trainers
Steps we took
Step 1: Identify a suitable first user group
Step 2: Identify and analyse key people
Determine “what’s in it for them?”
Step 3: Experiment with the tool
Help them use the tool
Stimulate unexpected use
Gartner hype cycle
Gartner hype cycle
Technology
trigger
Peak of inflated
expectations
Trough of
disillusionment
Slope of
enlightenment
Plateau of
productivity
Gartner hype cycle
Technology
trigger
Peak of inflated
expectations
Trough of
disillusionment
Slope of
enlightenment
Plateau of
productivityMicroblogging
Surface
computers Virtual worlds
Tablet
computer
Model of Rogers
InnovatorsEarly
adopters
Early
majorityLate
majorityLaggards
Linking Rogers and Gartner
Technology
trigger
Peak of inflated
expectations
Trough of
disillusionment
Slope of
enlightenment
Plateau of
productivity
InnovatorsEarly
adopters
Early
majorityLate
majorityLaggards
Overcoming the chasm: management support
Model of Rogers
InnovatorsEarly
adopters
Early
majorityLate
majorityLaggards
Chasm
Step 4: Turn key people into “evangelists”
Form an active, passionate core team
Levels of participation
Passers-by
Read-only members
Active participants
Core members
Outsiders
Collect success stories
Step 5: Turn "evangelists" into trainers
Step 1: Identify a suitable first user group
Step 2: Identify and analyse key people
Step 3: Experiment with the tool
Step 4: Turn key people into “evangelists”
Step 5: Turn "evangelists" into trainers
Steps we took
5 main learnings
#1: Focus on personal motivation – not groups
#2: Create management buy-in
#3: See how the new tool fits existing routines
#4: Listen to what is happening
#5. Create a way to attract new users…
Contact us
www.gridd.nl