mobile and social media adoption in construction
DESCRIPTION
Why web 2.0 matters and what construction services have been developed to respond to the new opportunities presented by both mobile technologies and social media.Presentation to COMIT (Construction Opportunities in Mobile IT) conference, held at UCL, London on 11 November 2011.TRANSCRIPT
pwcom.co.uk
COMIT annual conference – November 2011
Mobile and social media adoption in construction
Paul Wilkinson(pwcom.co.uk)
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• Who am I?
• What is Web 2.0?
• Why does Web 2.0 matter?
• How are we applying Web 2.0 to construction?
• Mobile Web 2.0 for construction
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Who am I?• Author and technology consultant• B2B PR professional since 1987
– in-house: Halcrow, Tarmac, BIW– consultancy clients, include:
4Projects, BIW, CodeBook, Sypro,tCn, Woobius
• And in B2B, a Wikipedian (2003),blogger (2005) and tweeter (2008)
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video – mobile - telephones - ICQ
- IM – email – EDMS -
groupware – FTP – websites –
texts - intranets – portals video-
conferences – extranets –
web-conferences –
file-sharing (P2P) – discussion
forums – homepages –
wikis VOIP - podcasts - blogs – Twitter – RSS – Facebook – web
communities – Apps - RFID -
tags – GPS – IoT – QR codes -
mashups –virtual worlds –
Augmented reality – Web 3.0
– etc
Face-to-face
Hand drawings
Physical models
Telegraph
Photography
Written word
Messengers
Printing
Telephone
Telex
Fax Radio – TV
computers
time
num
ber
of to
ols
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• Web 2.0 or social media – What is it?
(Sources:Wikipedia; Kaizo; Euan Semple)
“People having conversations online”
• the use of web technologies and web design to enhance creativity, information sharing and collaboration among users.
• “globally distributed, near instant, person to person conversations”
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(Source: Role of Social Media in Commercial Property
RICS 2009 – Remit Consulting)
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Why does Web 2.0 matter?
More
interactive
mass media
Direct… real-time!
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Why does Web 2.0 matter?
• 800m users= internet 2004
• 29.8m UK profiles
• 58% of all UKpeople online
• 52% of all UKsocial networkvisits
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Why does Web 2.0 matter?• In December 2010, LinkedIn
passed five million UK members• One third of UK professionals profiled• 25% of FTSE100 hire via LinkedIn• 6.1m UK visits per month
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Why does Web 2.0 matter?
• 175m+ registered accounts (100m active)
• c. 7m UK users
• UK = third most active Twitter population
• 3.4% of UK social network traffic
• 24% UK smartphone users access Twitter
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Why does Web 2.0 matter?• 40m global users (July-October 2011)
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Why does Worldwide Web 2.0 matter?
• Smartphone sales (100m) passedsales of laptops (94m) in Q4 2010
• Smartphones = 24% of totalmobile phone sales in Q12011 (c. half in Europe)
• Forecast 420m sales 2011(28% of global mobile market)
Source: Techcrunch
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Why does Web 2.0 matter?• biggest driver of UK mobile internet
adoption is social media• social networking services (57%), ahead
of email (53%), search (42%)• 27% of UK population
have smartphones
Source: Ofcom Communications Market Report 2011
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Worldwide Web 2.0
• 63m tablet sales in 2011
• 2015: 326m
• IOS 46%,Android 36%by 2015Source: Gartner (Guardian, 22 September 2011)
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• Changing events
Hybrid = online + face-2-face
• Real-time sharing/feedback
• Multiple locations
• We are all broadcasters now!
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• Changing events
– Virtual events
• virtual stands
• no travel
• interact online
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New construction communications….
A Web 2.0 revolution!
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Changing AEC services, new opportunitiesExamples:
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Woobius Eye (in Beta)
• Share cameraview remotely
• Mark-up anddiscuss inreal-time
• Conference call• Literally
“see what I mean?”
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Woobius Showcase• Application to create
iPhone/iPad apps for construction businesses
• “portfolio in your pocket”
• Innovation = differentiation
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OpenBuildings.com• Crowd-sourced wiki
about buildings• Facility for local
consultation• Marketing platform• iPhone, Android
apps
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SNOW Architects• Daqri.com mobile
web app builder• Combines
augmented reality and QR codes
• iPhone, iPad, Android apps to view Microstation BIMs
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Senubo (in Beta)
• Social business for construction
• PC and smartphone• On-site data
download and data capture
• Real-time reporting and status updates
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Bristol Water• Bentley Exor Street
Works Manager• Streetworks map
and register updated in real-time
• Mash-up with traffic data
• Public information
pwcom.co.uk
COMIT annual conference – November 2011
Thank you
Contact: Paul WilkinsonWebsite: www.pwcom.co.uk
PR blog: www.blog.pwcom.co.ukTech blog: www.extranetevolution.comEmail: [email protected]
Tel: +44 (0)20 8858 1104mob: 07788 445920Twitter: @EEPaul
http://www.google.com/profiles/paul.wilkinson19