simple ways to maximize your efforts on facebook
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Presentation by Andrea McKee
Social Media Director for The Pink BrideKnoxville Wedding Knoxville Wedding Knoxville Wedding Knoxville Wedding
Professionals Professionals Professionals Professionals MeetingMeetingMeetingMeeting www.facebook.com/ThePinkBrideCo
Simple Ways to MaximizeMaximizeMaximizeMaximize Your
Efforts on
Photo: CORBIS http://bit.ly/LCyiRy
Presentation ©
2012, Andrea
McK
ee. All rights reserved.
• Your Best Look on Facebook– Overview of Timeline– Vanity URL
• Best Practices for Being Social– Most engaging content– Scheduling content– Highlighting and pinning to top– Responding to fans
• Quick Insights to Use– Reach– Engagement Ratio– Virality
What to expect!
www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.
How to gain fans and drive brand
awareness with your Facebook pageKnoxville Wedding Knoxville Wedding Knoxville Wedding Knoxville Wedding Professionals Professionals Professionals Professionals
MeetingMeetingMeetingMeeting www.facebook.com/ThePinkBrideCo
Your Best LookBest LookBest LookBest Lookon Facebook
Photo Old Spice Facebook page http://on.fb.me/LDbVLL
Presentation ©
2012, Andrea
McK
ee. All rights reserved.
• Masthead– Cover photo
– Profile picture
– Tabs
• Filling out your timeline– Why it’s important
– Business Start Date
– Milestones
Overview of Timeline
www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.
Masthead
www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.
Masthead: Cover Photo
www.facebook.com/ThePinkBrideCo
REGULATIONS:
No purchase information or coupons
No contact information
No calls to action or arrows
Can’t be misleading
Presentation © 2012, Andrea McKee. All rights reserved.
Masthead: Cover Photo•Changing your cover
photo creates a story
that posts on your
timeline and shows up
in your fans’ News
Feed.
www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.
•Use your logo to drive brand awareness
•Professional branding instills trust
Masthead: Profile Picture
www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.
Masthead: Tabs•Four maximum
shown on page
•All can be
switched out
except for Photos
www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.
•Shift tabs using the dropdown menu
Masthead: Tabs
www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.
•Edit Settings allows you to change the tab name and image
Masthead: Tabs
www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.
Filling out your timeline• Tells your story in a visually descriptive way
• Great for engagement of target market
www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.
• Begin by using the dropdown menu
after clicking Event, Milestone +.
• Click on Milestone. You will be
prompted to enter when your
business began.
Filling out: Business Start Date
www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.
Filling out: Business Start Date
www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.
• Again, use the dropdown menu
after clicking Event, Milestone +.
• Click Milestone.
Filling out: Milestones
www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.
• Like the Founded option, include a picture.
Filling out: Milestone
www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.
Filling out: Milestone
www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.
Vanity URL
• Without vanity URL, your page URL is structured as facebook.com/username/123456789
• Set your vanity URL by going to https://www.facebook.com/username
www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.
How to foster the conversation and
create brand loyaltyKnoxville Wedding Knoxville Wedding Knoxville Wedding Knoxville Wedding Professionals Professionals Professionals Professionals
MeetingMeetingMeetingMeeting www.facebook.com/ThePinkBrideCo
Best Practices
for Being SocialBeing SocialBeing SocialBeing Social
Photo Adam Paudyal http://bit.ly/Ncj0VQ
Presentation ©
2012, Andrea
McK
ee. All rights reserved.
• A picture is worth a thousand words
• Videos go viral
• Fill in the blanks and questions stir conversation
• Support your blog by linking posts in Facebookupdates
• Coupons and codes turn fans into buyers– Printable coupons– Whisper codes
Being Social: Most Engaging Content
www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.
• Avoid using third party scheduling services
Being Social: Scheduling Content
www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.
• Great to draw attention to older material, weekly specials, coupons, etc.
Being Social: Pinning to Top
www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.
• Ribbon marker
Being Social: Pinning to Top
www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.
• Span the full
width of the
page, like
Milestones
Being Social: Highlighting
www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.
• Address fans by name (@Jane Doe)
• Respond to (rather than delete) angry comments
• Like fans’ comments
• Answer messages in a timely manner
• Comment and Like others’ content
Being Social: Responding to Fans
www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.
How to easily and quickly check the
progress of your Facebook effortsKnoxville Wedding Knoxville Wedding Knoxville Wedding Knoxville Wedding Professionals Professionals Professionals Professionals
MeetingMeetingMeetingMeeting www.facebook.com/ThePinkBrideCo
Quick InsightsInsightsInsightsInsightsto Use
Photo hetemeel.com http://bit.ly/LDCdNZ
Presentation ©
2012, Andrea
McK
ee. All rights reserved.
Insights: Reach
• Use graph
in Insights on
Admin Panel
• Total
number of
people who
saw a story
about us in
their News
Feed.
www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.
Insights: Engagement Ratio• Percentage of fans talking about us
• Over 10% here; above average
www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.
Insights: Virality
• Click See All
for specific
post
information
www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.
Insights: Virality
• Real-time
information
• Virality is the
measure of how
“viral” a post
becomes. It is the
number of people
who commented,
liked, or shared
the post out of
everyone who
sees that post in
their News Feed.
www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.
Insights
• Click on each number to get more information.
www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.
Questions?Knoxville Wedding Knoxville Wedding Knoxville Wedding Knoxville Wedding Professionals Professionals Professionals Professionals
MeetingMeetingMeetingMeeting www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.
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