How to Maximize Facebook

Engagements?

People who are using Facebook as a marketing platform have always

assumed that it was possible to post too much. They figured that if they put too many messages out there, their fans would become annoyed and tune them out or

even block their messages entirely.

Thanks to improvements in the tools to monitor user responses to posts, though, we now have a lot

more information about how posting frequency really does affect

the amount of attention your messages get.

What marketers have been finding is that increases in posting

frequency decrease the amount of response per post, but seem to

have no effect on the total response per day. In other words, if a

company goes from posting twice a day to four times per day,

Maximizing Facebook Engagement By Adjusting Posting Frequency

the total responses they get from users over the course of the day

remains about the same, it simply appears to be spread across a larger

number of posts. This is good news for marketers, because it means that

there is actually a lot more flexibility in the number of messages that could

be posted while still getting a solid level of engagement from users.

Both responses per post and responses per day are important

metrics for marketing purposes, so the fact that the latter remains roughly

constant does not mean that posting frequency does not matter. Response per post has implications for the way

your content ranks and the visibility of future posts.

What it does mean is that there is probably more room than previously

believed to experiment with the effects of posting more often on the Facebook Engagement that the page receives. In

fact, when it is done well and the content is consistently interesting,

it is probably possible to get away with posting very frequently without upsetting people in the way that

marketers had previously assumed would happen.

It is still important to remember, however, that doing well at social media marketing requires that the posts going out are something that will interest the people seeing them. Ideally, it should be

so compelling that they will feel the desire to do things like share them with

others.

The best move for anyone in social media marketing who is looking to maximize Facebook Engagement is probably to gradually increase the number of posts over time, while

monitoring the data from Facebook analytics.

With some experimentation, it should be possible to identify a posting frequency that is right for you and for the people

whose attention you are trying to attract.