seo for developers
Post on 22-Dec-2014
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WELCOMEIntroduction to SEO
Presented by:
Chandra Shekar Reddy. G
Search Engine OptimizationSearch engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's.
DEFINITION
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's.
SEOWhat is
MARKET SHARE
Search Engine Optimization=
Google Optimization
THOUSANDS OF LITTLE FACTORS THAT INFLUENCE IT.
Some are a drop of water, others are a glass of water.
You never know which one will overflow the bucket.
THERE ARE THREE MAIN GROUPS OF FACTORS THAT INFLUENCE YOUR GOOGLE RANKING.
TechniqueLinks
Content Keywords
TECHNIQUE
<h1>My Article Title</h1>
<p>Scientists reported Wednesday…</p>
<span class=“heading1”>My Article Title</span>
<p>Scientists reported Wednesday…</p>
BUILDING PAGES
Description tag is a must; make it short & sweet and unique
to the page. You don’t need a keyword tag.
PROPER USE OF COMMON TAGS <title>
<a>, <h1>, <h2>, <h3>
Did you know there is only H1 tag1 per page? They signify the most important content
<meta name=“description” content=“”>
<noscript>, <object>
Actually useful to search engines and people with down-level experiences
<strong>
<b>
No links or redirects locked
behind a script tag
IMPROPER USE OF COMMON TAGS
Don’t forget to include a description for search
engines, and folks with slow connections.
<script>
<meta> (the crazy ones: Refresh, Robots/ Index, Follow)
You can get caught up in supporting every last meta tag, don’t! Focus on the REP, and
Description.
<img alt=“”>
URL Best Practices:
LINKS / URL’s
1. Protocol
2. Subdomain
3. Root
Domain
5. Subfolde
r/Path
6. Page
7. Parameter
4. Top-Level Domain
8. Named Anchor
Common URL Elements
http://store.example.com/category/keyword?id=123#top1 2 3 4 5 6 7 8
CONENT
Digital marketing without content is like a cafe without coffee.
There’s nothing to talk over.
KeywordsKeyword-phrases
SEOWhy is
so important
IMPORTANCE
5,93% - Click on Second page
89,7% - Click on First page
4,37% - Click on page three and the rest
WHY SHOULD YOU CARE ABOUT SEO?
Search 43%
Direct 22%
Referring Sites 35%
Where page views come from
THE EQUATION
Design for your
customers
Be smart about robots
Enjoy long-lasting success
HOW SEARCH WORKS
3. Searching
RANKING SEARCHINGCRAWLING1. Crawlin
g
2. Ranking
Index
HOW SEARCH WORKS
3. Searching
RANKING SEARCHINGCRAWLING1. Crawlin
g
2. Ranking
Index
Query Parsing
Dynamic
Ranking
THANK YOUFor Your Potential Watching
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