seo for developers
DESCRIPTION
How search engine works and what are the changes going to effect in search engine optimization process in Developer point of view. What are the major and miner missing in coding side in SEO point of view. This is the detail info about Search engine optimization process the developers key role.TRANSCRIPT
WELCOMEIntroduction to SEO
Presented by:
Chandra Shekar Reddy. G
Search Engine OptimizationSearch engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's.
DEFINITION
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's.
SEOWhat is
MARKET SHARE
Search Engine Optimization=
Google Optimization
THOUSANDS OF LITTLE FACTORS THAT INFLUENCE IT.
Some are a drop of water, others are a glass of water.
You never know which one will overflow the bucket.
THERE ARE THREE MAIN GROUPS OF FACTORS THAT INFLUENCE YOUR GOOGLE RANKING.
TechniqueLinks
Content Keywords
TECHNIQUE
<h1>My Article Title</h1>
<p>Scientists reported Wednesday…</p>
<span class=“heading1”>My Article Title</span>
<p>Scientists reported Wednesday…</p>
BUILDING PAGES
Description tag is a must; make it short & sweet and unique
to the page. You don’t need a keyword tag.
PROPER USE OF COMMON TAGS <title>
<a>, <h1>, <h2>, <h3>
Did you know there is only H1 tag1 per page? They signify the most important content
<meta name=“description” content=“”>
<noscript>, <object>
Actually useful to search engines and people with down-level experiences
<strong>
<b>
No links or redirects locked
behind a script tag
IMPROPER USE OF COMMON TAGS
Don’t forget to include a description for search
engines, and folks with slow connections.
<script>
<meta> (the crazy ones: Refresh, Robots/ Index, Follow)
You can get caught up in supporting every last meta tag, don’t! Focus on the REP, and
Description.
<img alt=“”>
URL Best Practices:
LINKS / URL’s
1. Protocol
2. Subdomain
3. Root
Domain
5. Subfolde
r/Path
6. Page
7. Parameter
4. Top-Level Domain
8. Named Anchor
Common URL Elements
http://store.example.com/category/keyword?id=123#top1 2 3 4 5 6 7 8
CONENT
Digital marketing without content is like a cafe without coffee.
There’s nothing to talk over.
KeywordsKeyword-phrases
SEOWhy is
so important
IMPORTANCE
5,93% - Click on Second page
89,7% - Click on First page
4,37% - Click on page three and the rest
WHY SHOULD YOU CARE ABOUT SEO?
Search 43%
Direct 22%
Referring Sites 35%
Where page views come from
THE EQUATION
Design for your
customers
Be smart about robots
Enjoy long-lasting success
HOW SEARCH WORKS
3. Searching
RANKING SEARCHINGCRAWLING1. Crawlin
g
2. Ranking
Index
HOW SEARCH WORKS
3. Searching
RANKING SEARCHINGCRAWLING1. Crawlin
g
2. Ranking
Index
Query Parsing
Dynamic
Ranking
THANK YOUFor Your Potential Watching