SEO Basicsfor Web Developers

The Basics

• What is a Search Engine?

• What is online advertisement, internet marketing, online marketing or e-marketing?

Is there any Relationship between SEO,

Programming and Website Development?

Anybody Can’t be a SEO

Skills Required to be a Successful SEO

(Search Engine Optimizer)

http://j.mp/successful-SEO

You Cannot Learn SEO in a Day

SEO can be quite overwhelming if you try to take the wholeof it in a single bite.

SEO stands for Search Engine Optimization

SEO Definition

Old School of Thought New School of Thought

• SEO is the process of gettingyour content to display nearthe top of appropriate searchresults.

• It is the process of getting trafficfrom the “free,” “organic,” “editorial” or “natural” listings on search engines.

• All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

Source: Search Engine Land

Remember: SEO is not

• Black magic

• Silver bullets

• Rocket science

SEO is

= great content

+ good structure

+ quality links

Commonly used SEO Terminologies - I

• Keywords: Keywords and keyword phrases are the wordsused to describe a site’s or a Web page’s theme. These wordsare important in search engine optimization.

• Title Tag: These tags are basically HTML tags that arelocated at the top of Web pages. The tags are used to definethe text that will be used as the title in all the search listingson the World Wide Web.

• Meta Tags: Meta tags are basically HTML tags that are usedfor the storage of information related to Web pages.

• Traffic: Web traffic is the number of visitors on a website.• Anchor Texts: Anchor texts are the visible texts that are

hyperlinked and that allow you to move to other Web pages ina website by clicking on them.

Source: SEO Glossary

Com

monly

use

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EO

Term

inolo

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II

•Search Results Page (SERP)

•Organic Search Results

•Paid or PPC or Sponsored Results

•Knowledge Graph

How to carryout SEO?

• Keyword Research: Find Keywords▫ Which have good search volume▫ Have less competition▫ Are relevant to the content on page▫ Know the intention behind search

• Keyword Research Tools▫ Google AdWords Keyword Tool, traffic

estimator, Webmaster Tools; Google Suggest and GoogleTrends

▫ Wordtracker▫ Bing Keyword Research Tool▫ SEMRush▫ Keyword Discovery

How to carryout SEO?

• On-page Optimization▫ It refers to factors that have an effect on your Web site

or Web page listing in natural search results. Thesefactors are controlled by you or by coding on yourpage.

• Commonly used on-page optimization factors▫ Site Architecture and Design▫ Title tag▫ URL Structure▫ Content of page▫ Image Alt Text▫ Sitemaps

• Latest in the line are Rich Snippets.

How to carryout SEO?

Anatomy of Perfectly Optimized Page

How to carryout SEO?

• Off-page Optimization

▫ Off-page optimization refers to factors that havean effect on your Web site or Web page listing innatural search results. These factors are off-site inthat they are not controlled by you or the codingon your page.

How to carryout SEO?

Link Building Activities

Local & business listing

Directory Submission

Social Bookmarking

Classified Ads

Search Engine

More Link Building Activities

Article Submission

Press Release Submission

File Sharing

Image Sharing

Blog Creation

Social Media

Some Link Building Techniques