selling it solutions by using social media the right way (slides)

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Selling IT Solutions

by Using

Social Media

the Right Way Courtesy of the

Small Business Computer Consulting Blog

http://blog.sphomerun.com Source: iStockphoto

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Your Ultimate Goal

is to Become

a Trusted Advisor

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Building Trust

With Your

Prospect is

Achievable

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Use A Variety of

Strategies in

Tandem with Each

Other

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• Participation

at Conferences,

Tradeshows,

and Exhibitions

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SPHomeRun.com

• Networking

Within Your

Niche and

Community

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SPHomeRun.com

• Sponsoring

Workshops,

White Papers, &

Other Valuable

Materials

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• Engaging

Prospects

via Social Media

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Here’s an Extended

Look at the

Do’s and Don’ts

to Generate Trust

Using Social Media

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Actions that

Increase Trust

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• Get to Know

Your Prospects

Individually

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• Check In &

Connect

via Social Media

Platforms

Frequently

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• Provide Content

That Informs

and Educates

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• Make

Recommendations

to Solve Your

Prospect’s or

Customer’s Needs

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• Open Yourself Up

To Discussions

and Debate

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Actions that Drive

Your Prospects or

Customers Away

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• Do Not Assume

That 1 Solution

Fits All

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• Do Not Try to

Sell Something

Every Time You

Check in

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• Do Not Provide

Stale Content or

Rehash What is

Already Out

There

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• Do Not Use

Troubleshooting

Your Prospect’s

Issues as an

Opportunity

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• Do Not Pretend

to be Someone

or Something

You Aren’t

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Your Audience

Will Appreciate

Your Social Media

Engagement More

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Are You Nervous

About Jumping

Into On-line

Engagement?

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Please Share

Your Tips, Hints,

and Feedback in

the Comments

Area Below

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SP Home Run is a registered trademark of SP Home Run Inc.

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Recommended Reading:

Seven IT Sales Secrets

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