Vennersys, Centre House, Court Parade, Aldridge, WS9 8LT.

Vennersys Ltd is a member of Christie Group plc. Company No.04616266 | VAT No 358526526

THE RIGHT TICKETING SOFTWARE HELPS VISITOR ATTRACTIONS TO UP-SELL AND CROSS-SELL

Up-selling and cross-selling can be the keys to profit generation for visitor attractions.

Up-selling can persuade your customer to move from purchasing your equivalent of an ‘entry level admission’ ticket to an ‘upgraded’ ticket that perhaps includes a tour or experience within the higher purchase price.

Cross-selling works best for multi-site operators, who may want to offer a promotion or discount to another attraction when purchasing tickets to the first attraction.

Venpos Cloud now includes support for up-sells and cross-sells.

Simon Kniveton, director at Vennersys, explains: “Venpos Online is a comprehensive e-commerce solution which allows you to sell tickets, merchandise and capacity limited experiences on the web, 24 x 7. It adopts the look and feel of your website, making for a seamless online experience for your customers.

“Up-selling and cross-selling events and activities online helps your customers to get more value from their visit. It can also guarantee them a place on a tour or availability for lunch, afternoon tea or dinner. At the same time, it helps you to increase your revenue with secondary spend and improves your customer retention.

“Advance ticket sales allow you to schedule staffing requirements and ‘print-at-home’ tickets facilitate ‘fast-track’ entry even by turnstiles. We also support validating the admission tickets or smart phone/tablet tickets via our handheld scanner or at Epos.

Vennersys, Centre House, Court Parade, Aldridge, WS9 8LT. Vennersys Ltd is a member of Christie Group plc. Company No.04616266 | VAT No 358526526

“A huge variety of ticket types, including wrist bands and souvenir tickets are supported and we provide detailed sales and admissions reports to make analysis of visitor demographics easy and quick, allowing you to optimise future offers and events.”

David Green, Digital Analyst at Blenheim Palace, said: “Venpos Cloud enables us to offer our customers additional experiences to enjoy as part of their visit to Blenheim Palace. The fact that we can make suggestions during the purchase journey really helps to drive bookings for tours and dining experiences. It’s a win-win because our visitors enjoy an even better experience and we increase our revenues.”

About Vennersys

Venersys provides visitor attraction management, retail and ticketing software to a variety of today’s visitor attractions in the UK.

Markets served by Vennersys include historic houses and estates, museums and galleries, cultural and heritage sites, safari parks and aquariums, zoos and botanical gardens, farm attractions, children’s play and activity centres, heritage railways and family entertainment centres.

Its headquarters are located in Aldridge, Walsall, with clients comprising many of the UK’s leading visitor attractions.

Benefits of Venpos Cloud

Cloud On Premises

Secure anywhere, everywhere; can be accessed through any computer, laptop

Tied to an office desk

Vennersys, Centre House, Court Parade, Aldridge, WS9 8LT. Vennersys Ltd is a member of Christie Group plc. Company No.04616266 | VAT No 358526526

or any mobile device

Zero Capex – no hardware and software costs upfront

High on boarding costs

Zero infrastructure costs High infrastructure costs – expensive on site Severs

Robust security - payment card industry (PCI) compliant

No minimum levels of security

Limited IT involvement Heavy IT costs and involvement

Quick implementation Time consuming and on-site installation required

Full disaster recovery No standard disaster recovery procedures

No end of life End of life – server upgrades required every 3-4 years

Free upgrades through the cloud On site upgrades required annually

Affordable Expensive to install and maintain

For more information, please visit www.vennersys.co.uk

For media enquiries, please contact Anna Shackleton (anna@plinkfizz.com) or Kerryanne Clancy (kerryanne@plinkfizz.com) on 01782 566561.