seeing your invisible audience
Post on 04-Dec-2014
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Gilad Lotan | @gilgul
Seeing your Invisible Audienceunderstanding the power of information flows
Flickr: mangpages
Attention is the Bottleneck
Gaining your Network’s Trust
Urban Outfitters vs. NYC Crafters
“I’m not a Twitter celebrity by any means. I barely had over 1000 followers when the day began... What I do have is a tribe. A tight knit group of independent artists and crafters that follow me. My cause resounded with them. They spread it, and their friends spread it, and a few big influencers on Twitter spread it, and then it was gone”
> Network sizeNetwork Type
Resonance
Topic + Network + Timing
Paradox of Social Networks
People
Tie Strength
Location
Behavior
Influence
Friendship
Cultural Norms
Clicks
Preferences
Perception
Retweets
Thank YouGilad Lotan | @gilgul
gilad@socialflow.com
http://bit.ly/140confNYCgilad
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