seeing your invisible audience

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Gilad Lotan | @gilgul Seeing your Invisible Audience understanding the power of information flows

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Gilad Lotan of SocialFlow talks about real influence on the real-time web at #140conf NYC June 15th, 2011

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Page 1: Seeing Your Invisible Audience

Gilad Lotan | @gilgul

Seeing your Invisible Audienceunderstanding the power of information flows

Page 2: Seeing Your Invisible Audience
Page 3: Seeing Your Invisible Audience

Flickr: mangpages

Attention is the Bottleneck

Page 4: Seeing Your Invisible Audience

Alex Dragulescu

Information Flows through People

Page 5: Seeing Your Invisible Audience
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Gaining your Network’s Trust

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Urban Outfitters vs. NYC Crafters

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“I’m not a Twitter celebrity by any means. I barely had over 1000 followers when the day began... What I do have is a tribe. A tight knit group of independent artists and crafters that follow me. My cause resounded with them. They spread it, and their friends spread it, and a few big influencers on Twitter spread it, and then it was gone”

> Network sizeNetwork Type

Resonance

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Topic + Network + Timing

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Paradox of Social Networks

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People

Tie Strength

Location

Behavior

Influence

Friendship

Cultural Norms

Clicks

Preferences

Perception

Retweets

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Thank YouGilad Lotan | @gilgul

[email protected]

http://bit.ly/140confNYCgilad