sdn conference 2010 redux

© 2009 Proto Partners. Confidential & Proprietary.

© 2009 Proto Partners. Confidential & Proprietary.

connecting the dots

© 2009 Proto Partners. Confidential & Proprietary.

© 2009 Proto Partners. Confidential & Proprietary.

© 2009 Proto Partners. Confidential & Proprietary.

Day 1 focused on clients. The goal was to use the chance to hear about clients’ experiences with Service Design and how it makes a difference.

Day 2 was composed for anyone interested in Service Design. There was a deeper

investigation into methods and case studies through lectures and workshops.

© 2010 Proto Partners. Confidential & Proprietary.

5HIGHLIGHTS

© 2010 Proto Partners. Confidential & Proprietary.

the snook ‘myPolice’

keynote end of day 21

© 2010 Proto Partners. Confidential & Proprietary.

© 2010 Proto Partners. Confidential & Proprietary.

the palmu and fonecta

presentation about

customer value2

© 2010 Proto Partners. Confidential & Proprietary.

© 2010 Proto Partners. Confidential & Proprietary.

design continuum

presentation with key

lessons from the cloud3

© 2010 Proto Partners. Confidential & Proprietary.

1. Rethink the role of staff

2. Use technology in the right way

3. Deliver a consistent experience

4. Keep learning from customers

5. Refocus the organisation to deliver what’s right

© 2010 Proto Partners. Confidential & Proprietary.

orange presentation

on internal service

design teams5

© 2010 Proto Partners. Confidential & Proprietary.

1. It’s important not to be overwhelming

2. Advocating through results is worth a 1000 design talks

3. Build up gradually the breadth and depth of design involvement

© 2010 Proto Partners. Confidential & Proprietary.

meeting virtual

friends who are facing

the same issues5

© 2010 Proto Partners. Confidential & Proprietary.

© 2010 Proto Partners. Confidential & Proprietary.

5TAKE-AWAYS

© 2010 Proto Partners. Confidential & Proprietary.

nobody has cracked

the code in easily

selling service design1

© 2010 Proto Partners. Confidential & Proprietary.

despite that, CEX

keen area of interest

for consultants, brand

and ux firms2

© 2010 Proto Partners. Confidential & Proprietary.

importance of

connecting to the

overall change process3

© 2010 Proto Partners. Confidential & Proprietary.

majority of projects

are still humble in

their objectives4

© 2010 Proto Partners. Confidential & Proprietary.

there isn’t the

expertise gap I thought

there might be5

© 2010 Proto Partners. Confidential & Proprietary.

Q&A with Service Design

Rockstar

Fran Samalionis