sdn conference 2010 redux


connecting the dots


Day 1 focused on clients. The goal was to use the chance to hear about clients’ experiences with Service Design and how it makes a difference.

Day 2 was composed for anyone interested in Service Design. There was a deeper

investigation into methods and case studies through lectures and workshops.


5HIGHLIGHTS


the snook ‘myPolice’

keynote end of day 21


the palmu and fonecta

presentation about

customer value2


design continuum

presentation with key

lessons from the cloud3


1. Rethink the role of staff

2. Use technology in the right way

3. Deliver a consistent experience

4. Keep learning from customers

5. Refocus the organisation to deliver what’s right


orange presentation

on internal service

design teams5


1. It’s important not to be overwhelming

2. Advocating through results is worth a 1000 design talks

3. Build up gradually the breadth and depth of design involvement


meeting virtual

friends who are facing

the same issues5


5TAKE-AWAYS


nobody has cracked

the code in easily

selling service design1


despite that, CEX

keen area of interest

for consultants, brand

and ux firms2


importance of

connecting to the

overall change process3


majority of projects

are still humble in

their objectives4


there isn’t the

expertise gap I thought

there might be5

Q&A with Service Design

Rockstar

Fran Samalionis

sdn conference 2010 redux

Business

proto partners

condential proprietary

confidential proprietary

service design rockstar

design talks

design continuum presentation

internal service design

depth of design involvement