SERVICE DESIGN GLOBAL CONFERENCE 2013

Redux !

@mikeefreedom

3 DAYS, CARDIFF, AWESOMEhttp://www.slideshare.net/sdnetwork

http://www.youtube.com/user/servicedesignnetwork http://conferences.service-design-network.org/sdnc13/

TALK ABOUTHigh level themes

Calls to action

TRANSFORMATIONSee all

GREAT TIME TO BE A DESIGNER

Nick Leon - http://www.youtube.com/watch?v=FQEDRBS1Kz0 Lee Sankey - http://www.youtube.com/watch?v=C56bcqyoSOw

Clive Grinyer - http://www.youtube.com/watch?v=C56bcqyoSOw Jared Spool, UXAustralia, John Mathers, +more

Commercialising Design Led Innovation Module 2 RCA Service Design

A Perfect Storm of Technological Change… transforming services

Mobile Internet

Social Media and Collaborative Innovation

Internet of Things

Cloud Computing

Big Data, Analytics

Commercialising Design Led Innovation Module 2 RCA Service Design

A Perfect Storm of Social, Cultural and Environmental Issues

Global Warming

Ageing Demographics

Urbanization and Inequality

Natural Resources

Bio-Diversity

Globalization

DESIGN THE FUTUREOr someone else will

!Photo credit : http://en.wikipedia.org/wiki/File:FutureShopMoncton.JPG

REMEMBER… YOU ARE

NOT GOD!

Photo credit : http://commons.wikimedia.org/

wiki/File:Michelangelo's_%22God%22,_from_

%22the_Creation_of_Adam%22.jpg

CLIENT BUY-IN… WITHOUT IT YOU’RE…

Joel Bailey - http://www.youtube.com/watch?v=MK8RNDl0BTw Wim Rampen - http://www.youtube.com/watch?v=VNcgLRDhTaI

gov.co.uk - unavailable +more

CLIENT BUY-IN

• Get to know them

• Educate them about you

• Communicate

BIG DATAKerry Bodine - http://www.youtube.com/watch?v=ZZm-QI8nvrk

Maria Garcia - http://www.youtube.com/watch?v=fDJ3vJzrJgk Cliver Grinyer, Nick Leon, James Samperi

WHAT IS BIG DATA?Data of such high volume it requires technology to process / make sense of the insights

!Right now we’re using less than 5% of available data

BIG DATA

• Combine quant and qual

• Use the right data

• Don’t freak out

• Visualise

© 2013 Forrester Research, Inc. Reproduction Prohibited

Individuals And Companies Deal With Four Types Of Content In The Digital Self

© 2013 Forrester Research, Inc. Reproduction Prohibited

CALLS TO ACTION

• Share case studies - help a brother out

• Improve education on design - create a common language for a start

• Demonstrate and communicate ROI - define and measure impact

• Link across disciplines - you are not god

• Service design throughout delivery

• Use the design community

Photo credit : daveypea http://www.flickr.com/photos/daveyp/167906632/sizes/z/in/photostream/

WHAT ARE YOU DOING ABOUT IT?

Are you doing it? How are you doing it?

Are you sharing it with the rest of us? !

Picture credit : caat http://caat.deviantart.com/art/Gift-What-are-you-DOING-197894806

@mikeefreedom