sbcva annual meeting presentation

December Meeting 2013

Board of Directors & Staff

Mission, Vision & ValuesPresident’s Message

SBCVA MissionTo promote the wine industry in Santa Barbara

County (per by laws)

SBCVA Vision

For Santa Barbara County to be known for world-class, authentic wines worth seeking out

SBCVA Values

Have the members best interests in mindAll members will succeed together

Encourage participation and engagement

2013-2014 Goals The region should be the brand, not the association Out source and reinvigorate events Work together (unify) with other wine and travel

associations to maximize efforts Increase member and community communication and value Become the central voice/entry point for Santa Barbara

County wines Expand membership (qualified and associate) Increase revenue so we can do more Increase engagement of members in community & industry

issues

2013 Accomplishments

How do we get there? The roadmap for 2014 and beyond

New Brand Identity

New Brand Identity

New Brand IdentityYour Journey Starts Here

Seth and Michael L.

New Brand IdentityYour Journey Starts Here

Seth and Michael L.

New Brand IdentityYour Journey Starts Here

Seth and Michael L.

New Brand IdentityYour Journey Starts Here

Seth and Michael L.

One Big Happy Family The AVAs

New Brand IdentityYour Journey Starts Here

Seth and Michael L.

New Brand IdentityYour Journey Starts Here

Seth and Michael L.

Marketing Collateral UpgradeWebsite, Brochure, Ads

New Brand IdentityYour Journey Starts Here

Seth and Michael L.

New Brand IdentityYour Journey Starts Here

Seth and Michael L.

New Brand IdentityYour Journey Starts Here

Seth and Michael L.

New Brand IdentityYour Journey Starts Here

Seth and Michael L.

New Brand IdentityYour Journey Starts Here

Seth and Michael L.

New Wine Country WeekendsPartnership Announcement

To develop the Vintners’ Festival and the Celebration of Harvest Festivals into dynamic multi-day experiences for consumers, media and trade that showcases Santa Barbara County as a world-class wine and food destination.

East to WestNYC -> LAX

The Low Hanging FruitSanta Barbara

The L.A. Crowd

Export

Media Outreach

Somms

The Bloggers are Coming

The Bloggers are Coming

Morgen

It’s been 10 years?

Morgen

Updated AVA maps

We Can’t Do it Alone.The Partnerships

Shaping the Industry Voice

Financial Sustainability

Business Associates

Hospitality Associates

Winery Dues Structure

2014 SANTA BARBARA VINTNERS WINERY MEMBERSHIP DUES

CASE PRODUCTION SANTA BARBARA 2014 PASO ROBLES 2013 WINE DONATION

500 $850 $1,500 6

1,000 $1,150 $2,000 12

3,000 $1,550 $3,500 15

6,000 $2,275 $5,000 18

10,000 $3,075 $8,500 24

15,000 $4,075 $8,500 24

Vineyard Dues Structure

Budget Overview

2014 vs. 2013 BudgetTOTAL INCOME $910,000 $472,000

Events $418,000 $245,000Membership Dues $347,000 $164,000Marketing Programs $110,000 $ 10,000Other $ 35,000 $ 53,000

TOTAL EXPENSES $888,500 $563,000

Events $218,000 $126,000Marketing & Advertising $300,000 $ 60,000Administration & Office $300,000 $250,000Research $ 15,000 $ 6,250Other $ 55,500 $120,750

Questions

Reception