richard moross @ fowa feb 07

Hello.

Print is dead.

We’re a new kind of printing business.

Long live print.

How we turn virtual stuff on the web into beautiful things

in the real world

Our story.

The challenges.

We wanted to build a remarkable company.

Remarkable.unusual; extraordinary; worth mentioning

People.If you look in the usual places,

you’ll get the usual people.

Berhane.

Products.The difference makes all the difference.

MiniCards:1. Unusual size and shape

2. Every card different3. Very high quality

Worth talking about?

0

500

1,000

1,500

2,000

2,500

MOO MiniCards QOOP MyCards

2

2,264Product Comments in respective Flickr Groups

Partnerships.Keep in good company.

Before Flickr.

After Flickr.

Marketing.Is a four letter word.

Operations.From London, with Love.

2.Print

3.Pack1.Code

4.Post

Being technically remarkable.

8 things we have learned.

1. We run our business on outboard brains.

2. No beta, no gamma, just permanently 1.0.

3. Code (not too) recklessly but watch closely and fix fast.

4. APIs are cool, but dangerous.

5. Don’t internationali{sz}e.

6. Do internationalize.

7. Give more by giving less.

8. Our biggest problem: how to sell a 2.01D

product.

So what does this mean for you?

What have we learned?

Thanks!