philip wilkinson @ fowa feb 07

34
What apps will succeed and which will fail in 2007?

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Philip Wilkinson speaking at Future of Web Apps in London, February 2007.

TRANSCRIPT

  • What apps will succeed and which will fail in 2007?
  • The Approach
  • The Approach Thanks for voting! A really difcult task! hundreds of web apps and sites to be evaluated understand how the review blogs feel Looking at the products / vision not on team or nances Not Exhaustive or Denitive many more lters and companies lots of room for discussion :-)
  • The Approach Thanks for voting! Apply a series of lters 7 suggestions for a framework A really difcult task! would you invest your money and time? hundreds of web apps and sites to be evaluated understand how the review blogs feel Looking at the products / vision not on team or nances Not Exhaustive or Denitive many more lters and companies lots of room for discussion :-)
  • Crowdstorm Overview
  • (1) Dont roll out another Me 2.0 App! What will you do different and better? Are you ahead or behind the pack? Is there space for another one of you, and for how long? You are only rst if customers perceive you as being rst
  • (1) Dont roll out another Me 2.0 App! What will you do different and better? Are you ahead or behind the pack? Is there space for another one of you, and for how long? You are only rst if customers perceive you as being rst
  • (1) Dont roll out another Me 2.0 App! What will you do different and better? Are you ahead or behind the pack? Is there space for another one of you, and for how long? You are only rst if customers perceive you as being rst
  • Netvibes & Protopage
  • (2) Simplicity is Key Were impatient and confused by many things. Keep it simple to understand the concept and how to use it Have one clear focus on what it does, e.g: YouTube - Video, Dropsend - sending large les
  • (2) Simplicity is Key Were impatient and confused by many things. Keep it simple to understand the concept and how to use it Have one clear focus on what it does, e.g: YouTube - Video, Dropsend - sending large les
  • (2) Simplicity is Key Were impatient and confused by many things. Keep it simple to understand the concept and how to use it Have one clear focus on what it does, e.g: YouTube - Video, Dropsend - sending large les
  • Twitter & Odeo
  • (3) Dont sell technology - sell user empowerment How does it make the users life better and solve a useful problem? Does is help them towards any aspirations? Whats the motivation to take part? Avoid being a technology tourist destination (techcrunch links)
  • (3) Dont sell technology - sell user empowerment How does it make the users life better and solve a useful problem? Does is help them towards any aspirations? Whats the motivation to take part? Avoid being a technology tourist destination (techcrunch links)
  • (3) Dont sell technology - sell user empowerment How does it make the users life better and solve a useful problem? Does is help them towards any aspirations? Whats the motivation to take part? Avoid being a technology tourist destination (techcrunch links)
  • ebuddy & browsegoods
  • (4) The Selsh Individual before the Social Good Make it work well for just one user rst, then their close friends group, then everyone else comes later. Relying on social elements rst is tricky.
  • (4) The Selsh Individual before the Social Good Make it work well for just one user rst, then their close friends group, then everyone else comes later. Relying on social elements rst is tricky.
  • (4) The Selsh Individual before the Social Good Make it work well for just one user rst, then their close friends group, then everyone else comes later. Relying on social elements rst is tricky.
  • stumbleupon & 43places
  • (5) Dont try a play if the big boys can copy you Tempting though it is to build a niche or copy site - think about whether the app / site with the most trafc could do the same How would you attack or defend in time?
  • (5) Dont try a play if the big boys can copy you Tempting though it is to build a niche or copy site - think about whether the app / site with the most trafc could do the same How would you attack or defend in time?
  • (5) Dont try a play if the big boys can copy you Tempting though it is to build a niche or copy site - think about whether the app / site with the most trafc could do the same How would you attack or defend in time?
  • digg & wikio
  • (6) Entering the mainstream Can it really cross that chasm and offer enough to hit the mass market of users outside of that rst group.. Will your mum and dad use it? Can it do this without introducing feature creep and losing focus... Actually - will this get easier as the younger gen matures?
  • (6) Entering the mainstream Can it really cross that chasm and offer enough to hit the mass market of users outside of that rst group.. Will your mum and dad use it? Can it do this without introducing feature creep and losing focus... Actually - will this get easier as the younger gen matures?
  • (6) Entering the mainstream Can it really cross that chasm and offer enough to hit the mass market of users outside of that rst group.. Will your mum and dad use it? Can it do this without introducing feature creep and losing focus... Actually - will this get easier as the younger gen matures?
  • pandora & last.fm
  • (7) Ability to generate a big loyal following Being open, talkative, responsive, have a personality - tara mentioned this First becomes viral, then instils loyalty
  • (7) Ability to generate a big loyal following Being open, talkative, responsive, have a personality - tara mentioned this First becomes viral, then instils loyalty
  • (7) Ability to generate a big loyal following Being open, talkative, responsive, have a personality - tara mentioned this First becomes viral, then instils loyalty
  • threadless & ecademy
  • Finally... Thanks To: Sumon Sadhu - jobably.com Late night brainstorming / ideas bouncer (1) Douglas De Jager - extate.com Late night brainstorming / ideas bouncer (2) NO TIME FOR QUESTIONS..... :-)