retailers: get social during the holidays

Retailers: Get Social During the Holidays

WHY SOCIAL?First, let’s look at a few statistics.

97% OF SHOPPERS

say they’re likely to turn to social media for advice before making a holiday purchase.

Social Media Today

66% OF BLACK FRIDAY PURCHASES

last year were the result of a social media interaction.

Marketing Profs

MOBILE IS EXPECTED TO HAVE AN IMPACT ON 87%

of all holiday purchases.

Marketing Profs

DID YOUR JAW JUST DROP?

HERE ARE A FEW WAYS

you can integrate social – and mobile – into your holiday marketing campaign.

Marketing Profs

MAKE IT EASY

• Use a wish list to keep your customers organized.• This encourages customers to share

products – and what they really want – with their friends.

• Use location-based coupons during the most important phase of the purchase cycle: in the store.

‘TIS THE SEASON FOR GIVING

• Team up with a charity. • Cut through the mounds of coupons and

emails by allowing customers to give back. They feel good = You feel good

• Pick a charity that fits with your company culture to help raise awareness for the cause, and for your company.

SPREAD THE WORD

• Make your content easy to share.• Avoid too many links/clicks.• Make sure your promotions/offers are

easy to read on mobile devices.• Create personal content that people want to

share with their friends.• Personalized cards, photos, GIFs, etc

THE HOLIDAYS ARE ABOUT GIVING…

SO DON’T BE A SCROOGE

GET SOCIAL!

encourage conversation

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info@AdashmoreCreative.com410-252-7879