retailers: get social during the holidays

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Retailers: Get Social During the Holidays

Post on 22-Oct-2014

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Page 1: Retailers: Get Social During the Holidays

Retailers: Get Social During the Holidays

Page 2: Retailers: Get Social During the Holidays

WHY SOCIAL?First, let’s look at a few statistics.

Page 3: Retailers: Get Social During the Holidays

97% OF SHOPPERS

say they’re likely to turn to social media for advice before making a holiday purchase.

Social Media Today

Page 4: Retailers: Get Social During the Holidays

66% OF BLACK FRIDAY PURCHASES

last year were the result of a social media interaction.

Marketing Profs

Page 5: Retailers: Get Social During the Holidays

MOBILE IS EXPECTED TO HAVE AN IMPACT ON 87%

of all holiday purchases.

Marketing Profs

Page 6: Retailers: Get Social During the Holidays

DID YOUR JAW JUST DROP?

Page 7: Retailers: Get Social During the Holidays

HERE ARE A FEW WAYS

you can integrate social – and mobile – into your holiday marketing campaign.

Marketing Profs

Page 8: Retailers: Get Social During the Holidays

MAKE IT EASY

• Use a wish list to keep your customers organized.• This encourages customers to share

products – and what they really want – with their friends.

• Use location-based coupons during the most important phase of the purchase cycle: in the store.

Page 9: Retailers: Get Social During the Holidays

‘TIS THE SEASON FOR GIVING

• Team up with a charity. • Cut through the mounds of coupons and

emails by allowing customers to give back. They feel good = You feel good

• Pick a charity that fits with your company culture to help raise awareness for the cause, and for your company.

Page 10: Retailers: Get Social During the Holidays

SPREAD THE WORD

• Make your content easy to share.• Avoid too many links/clicks.• Make sure your promotions/offers are

easy to read on mobile devices.• Create personal content that people want to

share with their friends.• Personalized cards, photos, GIFs, etc

Page 11: Retailers: Get Social During the Holidays

THE HOLIDAYS ARE ABOUT GIVING…

Page 12: Retailers: Get Social During the Holidays

SO DON’T BE A SCROOGE

Page 13: Retailers: Get Social During the Holidays

GET SOCIAL!

Page 14: Retailers: Get Social During the Holidays

encourage conversation

AdashmoreCreative.com

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