Holidays2014 World

Merchandising Booklet

2A&M Dept

NOTE

On the following slides we give an overview of the animation possibilities (retailers set-up , podiums, department stores set up).

Merchandising concept

3A&M Dept

NOTE

Clarins provides a large catalogue of qualitative and useful displays and services tools.Using them is a must to propose the best of the Clarins experience to our customer.Some of these tools are in direct order and some have to be forecasted.

Check them in https://am-manual.clarins.com

Merchandising concept

4A&M Dept

NOTE

Use simple but qualitative materials (cardboard, acquered MDF, metal, plexi).Challenge your supplier to get the best results vs your budget.Make it simpler if needed but make it perfect. Don’t compromise on quality.

A key point is the training & grooming of the advisors for this specific event!

Merchandising concept

Merchandising concept

5A&M Dept

« Pale Gold » : Lechler BLMC ref BLVC 846 GAN or Pantone 8004C or copytype of Super Restorative cap – Don’t use CMYK

RAL 3003/ Pantone 201C / Setacryl 2231 / Altuglass 100.22002 Glossy finish

RAL 9003 Mat finish

COLOUR CODE

Merchandising concept

6A&M Dept

COFFRETS

OBS: in the following pictures, coffrets are only shown with the « Christmas bauble » sides, in one size.Make sure to display the coffrets on the products side, or alternate both sides.

Ex: Coffret WomenProduct side

Ex: Coffret MenProduct side

Window showcard P1 : visual priority W 1000 x H 900mm

7A&M Dept

Window showcard P1 : visual priority W 1000 x H 900mm

8A&M Dept

Window showcard P2 : visual priority W 1000 x H 900mm

9A&M Dept

Window showcard P2 : visual priority W 1000 x H 900mm

10A&M Dept

CDMEA

11A&M Dept

12A&M Dept

1500

150

Backwall bannerH 1500 x W 150 mm

Twister

13A&M Dept

Linear frame

14A&M Dept

15A&M Dept

Alarm CoverW 750 x H 1600 x D 100 mm

Head of gondolaSephora type

16A&M Dept

Head of gondolaSephora type

17A&M Dept

Back panels :Red Glossy

Top: Pale Gold

Figurate a « plinth », so the visual is not directly placed on the floor.Pale Gold

Head of gondolaSephora type

18A&M Dept

Podium 3x3 m

19A&M Dept

Podium 3x3 m

20A&M Dept

Podium 3x3 m

21A&M Dept

Podium 10x10 m

22A&M Dept

Podium 10x10 m

23A&M Dept

Podium 10x10 m

24A&M Dept

Podium 10x10 m

25A&M Dept

Department stores

26A&M Dept

NOTE

The following Department stores presented are extracted from existing ones.

However we did not strictly follow their layouts as the aim is to give everyone the widest creative possibilities.

These recommendations of course have to be adapted to your own budget, trade objectives and retailers restrictions.

In any case, follow as close as possible the recommendations.

Department storesClarins Here&Now

27A&M Dept

LCD screenMovie: contact your regional team.

LCD screen

Giant Christmas baublehanged with translucent nylon string

Department storesClarins Here&Now

28A&M Dept

LCD screenMovie: contact your regional team.

Department storesClarins Here&Now

29A&M Dept

LCD screen

Department storesClarins Here&Now

30A&M Dept

Department storesPrintemps Haussmann type

31A&M Dept

Department storesPrintemps Haussmann type

32A&M Dept

Department storesPrintemps Haussmann type

33A&M Dept

Pale Gold silkcreen frame

Clarins tools

34A&M Dept

Skin care High ChairRef: 06155350

Consultation trayRef: 06155380

Recommended tools to forecast from Clarins

Skin Time 30’ cartRef: 06155380

https://am-manual.clarins.com

Skin Time 30’ cartRef: 06155370

Technical data

35A&M Dept

NOTE

These technical datas are meant to help you working with your local supplier to improve our reco (adding lights as an example)

Challenge him to get the best result / solution vs your budget and local constraint.

Focus on quality. Make it simpler if needed but perfect.

These items are reusable, take this opportunity.

All dimensions are in metric system (millimeters)

36A&M Dept

Technical dataConsultation table

Skin Time 30’ cartRef: 06155370

Visu

al

37A&M Dept

Technical dataConsultation table

Skin Time 30’ cartRef: 06155380

Reco: Lacquered MDF – check color code

Visu

al

38A&M Dept

Display

Technical dataReusable items: Column

•The visuals can be updated with stickers or cardboard sleever or printed soft magnet (if the column is made of metal)•Texts are done with stickers•Institutionnal Counter Testers or generic displays can be placed on the column

Reco: Lacquered MDF- check color code

Visu

al

Visu

al

39A&M Dept

Technical dataReusable items: Display

• This is only one possible proposal so challenge your local supplier to get the best qualitative solution .

• Feel free to improve: lighted tray, lighted visual etc

Visual

Translucent plexi

Opaque plexi (can be painted) – check color code

Removable sticker

40A&M Dept

Technical dataReusable items: Display on oolumns

• Displays can be set-up in 2 ways on their columns whether you want the stock visible or not.

• Don’t forget to stick them (double side tape as an ex) to the column to avoid risk of falling.

Display

Column

41A&M Dept

Technical dataChristmas tree

• For principle only• Inner side painted in Pale Gold• Outer side in white• Each cylinder is fixed to the other

using metal cables (6)• Mast in lacquered wood or metal• Foot in metal• Height and space (here: 100mm)

to be adjusted to your constraints

Part Diameter in mm Height in mmA 260 40B 510 40C 710 60D 890 80E 1070 100F 1240 120G 1420 140H 1600 160I 1780 180J 2000 200

A

B

C

D

E

F

G

H

I

J

Bended metal or plexi

42A&M Dept

Technical dataChristmas tree

• Detail of the tree as done in Printemps Haussmann in dec 2013 (logo on the picture is the wrong one)

Cable

43A&M Dept

Technical dataLuminous coffret holders

Panel fixed on the baseWhite or Pale Gold

Coffret holder5 mm clear crylic

LED stripes around the base

Base fixed on the wall

• For principle only

Power outlet

44A&M Dept

Technical dataHead of gondola principle

Visual

Shelf fixed on the front panel

• For principle only

Inserted in the top shelf

Inserted in the 2nd shelf

Inserted in the 3rd shelf

Shelf fixed on the base

Structure: lacquered MDF