reliance fresh

Reliance FreshGrowth through value creationBy:Amit Kumar Sinha PGDMRM 02IPE, Hyderabad

Contents:

1) Reliance Retail Ltd – An Overview2) Reliance fresh – Company Profile3) Controversies5) Corporate Social Responsibility – Reliance Fresh 6) SWOT Analysis – Reliance Fresh 7) Retail Mix – Reliance fresh 7) Future Plans of Reliance Retail Ltd.8) Suggestions

Reliance Retail Ltd – An Overview

Reliance Retail Ltd – Overview

920 Stores – 80 Cities – 14 States

Reliance fresh (Supermarket) First Venture

Reliance Super (Mini-Hypermarket)

Reliance Mart (Hypermarket) 95000 Products Unique Services - Tailoring, shoe & watch repair, Laundry. Future Plan: Saloon

Reliance trends ( Apparels and accessories)Reliance wellness (Medicine, health care and Beauty Products)

Reliance footprint Reliance time out (Books, toys, music and gifts)

Reliance digital Reliance istore

Reliance jewels Reliance AutoZone (Auto accessories and services) Reliance Living Homeware.

Reliance Fresh – Company Profile

Reliance Fresh : Industry: Retail Type: Supermarket Chairman & Managing

Director: Mukesh Ambani First Outlet:

Hyderabad( Banjara Hills) Founded: 30th October

2006 Headquarter: Mumbai Area: 2000-4000 Sq. Ft.

Controversies

Fresh Cheap

Jharkhand, Uttar Pradesh, Madhya Pradesh, Orissa,West Bengal, Kerala.

Corporate social responsibility

Farm To Fork Model

Eg: Banjara hill outlets-sourced directly- vantimamdi, chevella, and nearby mandals in ranga reddy district.

Recruiting People – Underprivileged Community Biometric Cards – Farmers – Loans upto Rs. 15000 Training the farmer

Information centre: Increase productivity Market rates of different Corps Technical HelpQuality of seeds and fertilizers

SWOT Analysis

Strength:

Private label sale – own products (Reliance Select)

Contract Farming

Network – 1600 channels in villages

Weakness: Poor inventory controlStaff – Lack of knowledge about

products Parking

Opportunities: Farm to fork, No middlemen, Farmers –

Customer Hundreds of farmers – 1 million

farmers – next five years

Threats:

International Retail Giants: Carrefour, Metro AG, Tesco.

Bharti – Wallmart (Farm to Fork)

Operating cost are too high

Retail Mix – Reliance Fresh

Place:

Located in small commercial complexes close to 3-4 residential areas

Observation: Close to cross roads Almost in all Major areas: Vidya nagar,

Habsiguda, Nallakunta, HMT nagar, Banjara hills, Panjagutta, Shivam Road etc.

Product Range:

Vegetables and fruits House hold items Food and beverages –

All premiere brand + Private label

Groceries – only private label

Dairy products Non veg food items Ready to eat items

Promotion:

Main idea – make bulk purchase

Discount scheme days – Saturday and Sunday

Reliance fresh membership card – Reliance One

Pricing:

Low prized private labels Discount on bulk buying

Private Labels: Maximum Space: Own Products Less Space: Nestle Maggi, MTR Masala, Pepsi,

Lay’s Chips.

Reasons: High Margin

Future Plans of Reliance Retail Ltd.

Future plans:

Plans to invest Rs 25000 Crore in next 4 year in their retail division

Train students and housewives – Customer care & Quality service – Part time job

Every Indian Consumer New format of food and café – Reliance food Private label sale – Kirana store Pharmacy retail store 6000 outlets – 784 cities Launch soaps, detergents, cosmetics and non

FMCG products – Private label

Suggestions:

Suggestions:

Expand – Service

Give training to staff

Improve inventory control

Questions ???