regiograph 2015 – new features · 2015. 4. 16. · • visualization dialog is easier to use. •...

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© GfK 2015 | Webinar “RegioGraph 2015 – new features“ | April 16, 2015

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Highlights of the new software version

RegioGraph 2015 – new features

© GfK 2015 | Webinar “RegioGraph 2015 – new features“ | April 16, 2015

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RegioGraph event on March 10-11

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© GfK 2015 | Webinar “RegioGraph 2015 – new features“ | April 16, 2015

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Moderator & presenter Direct Sales

Julia Kloé

RegioGraph live demo Direct Sales

Fabian Werner

Presenters

© GfK 2015 | Webinar “RegioGraph 2015 – new features“ | April 16, 2015

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1. General info. on the new RegioGraph

2. New features

3. Additional new features

4. Summary

Agenda

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© GfK 2015 | Webinar “RegioGraph 2015 – new features“ | April 16, 2015

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General information on the new RegioGraph

© GfK 2015 | Webinar “RegioGraph 2015 – new features“ | April 16, 2015

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Updated maps – changes to DACH countries Germany • 49 municipalities dissolved

• 4 municipalities newly rendered

• 6 municipalities received new

IDs; 2 name changes

• 31 boundary changes due to annexations and redistricting

• 5 dissolved five-digit postcodes

• 3 new five-digit postcodes

© GfK 2015 | Webinar “RegioGraph 2015 – new features“ | April 16, 2015

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Updated maps – changes to DACH countries Austria (municipal reform in the state of Styria) • Dissolution of 290 municipalities

• 31 new municipalities

• New IDs for 92 municipalities

• 202 boundary changes due to

annexations and redistricting

• 3 new four-digit postcodes

• 36 postcode boundary changes due to redistricting

© GfK 2015 | Webinar “RegioGraph 2015 – new features“ | April 16, 2015

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Updated maps – changes to DACH countries Switzerland / Liechtenstein • 34 dissolved municipalities

• 9 new municipalities

• New ID for one municipality; 2

name changes; 11 boundary changes

• Multiple boundary adjustments to the four-digit postcodes

© GfK 2015 | Webinar “RegioGraph 2015 – new features“ | April 16, 2015

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Updated GfK Purchasing Power 2015 – Germany as example

Purchasing power total • Prognosis for all of Germany: €1,732 bil.

• Prognosis per person: €21,449

• Average growth: 2.74% - i.e., €572 per

person (nominal)

• Minor per-capita purchasing power increase of around 1.3% despite inflation rate of 1.4%

© GfK 2015 | Webinar “RegioGraph 2015 – new features“ | April 16, 2015

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New features

© GfK 2015 | Webinar “RegioGraph 2015 – new features“ | April 16, 2015

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Users can now toggle between languages in RegioGraph 2015.

Simultaneous release of English & German versions

© GfK 2015 | Webinar “RegioGraph 2015 – new features“ | April 16, 2015

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• Visualization dialog is easier to use. • Users can adjust almost all settings for maps and layout objects via this dialog. • Dialog gives access to settings for labels, formatting, coloring/shading, analyses and

legends.

New visualization dialog

© GfK 2015 | Webinar “RegioGraph 2015 – new features“ | April 16, 2015

14 © GfK | www.gfk.com/geomarketing | Map created with RegioGraph

Background map design

• The default design of background maps wasn't always suited to certain applications and visualization needs.

• Users can now select from among multiple map designs.

• The gray levels option better emphasizes thematic visualizations by moving map details to the background.

© GfK 2015 | Webinar “RegioGraph 2015 – new features“ | April 16, 2015

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New default look for background maps

Previously: Now:

© GfK 2015 | Webinar “RegioGraph 2015 – new features“ | April 16, 2015

16 © GfK | www.gfk.com/geomarketing | Map created with RegioGraph

Adjustable detail level for background maps

• Amount of displayed background map details can be adjusted.

• Fewer details – e.g., for a small monitor

• Fewer details – e.g., for faster image rendering

© GfK 2015 | Webinar “RegioGraph 2015 – new features“ | April 16, 2015

17 © GfK | www.gfk.com/geomarketing | Map created with RegioGraph

New data import

• Files can be quickly imported by dragging and dropping them into

RegioGraph.

• Importing of standard data requires no additional settings.

• Users have complete control over every import step and can make comprehensive adjustments.

• Data imports are automatically saved.

Customer location status

key account

customer

© GfK 2015 | Webinar “RegioGraph 2015 – new features“ | April 16, 2015

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Live demo

© GfK 2015 | Webinar “RegioGraph 2015 – new features“ | April 16, 2015

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Use the new IP-Geocoder to analyze your web traffic

© GfK 2015 | Webinar “RegioGraph 2015 – new features“ | April 16, 2015

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Worldwide geocoding of IP addresses

Display visits to your homepage by region and country. This makes it easy to measure hits to individual sites and campaign landing pages.

© GfK 2015 | Webinar “RegioGraph 2015 – new features“ | April 16, 2015

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Enhanced reporting feature

Create reports as worksheets that can be modified and edited according to your needs.

© GfK 2015 | Webinar “RegioGraph 2015 – new features“ | April 16, 2015

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Improved layout generator

Text fields and tables (layer contents) are no longer static when using the layout generator. Create a template and automatically generate maps with the desired table contents for all regions.

© GfK 2015 | Webinar “RegioGraph 2015 – new features“ | April 16, 2015

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Import any data

© GfK 2015 | Webinar “RegioGraph 2015 – new features“ | April 16, 2015

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Adjust formats with the new Visualization dialog box

© GfK 2015 | Webinar “RegioGraph 2015 – new features“ | April 16, 2015

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Create your own web-application

© GfK 2015 | Webinar “RegioGraph 2015 – new features“ | April 16, 2015

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RegioGraph Web viewer (RegioGraph Strategy 2015 and later versions)

Export your maps with all desired layers, data and information as Web applications (websites). Access maps and show or hide individual layers from the mobile device of your choice (smartphone, tablet, notebook, etc.).

© GfK 2015 | Webinar “RegioGraph 2015 – new features“ | April 16, 2015

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Summary

© GfK 2015 | Webinar “RegioGraph 2015 – new features“ | April 16, 2015

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RegioGraph 2015 – comparison of new features

*Excludes VAT and shipping and handling costs. Update conditions for users of RegioGraph 2013 and RegioGraph 2014 can be found at www.gfk-regiograph.com/update. RegioGraph 2015 includes maps and data on potential for a European country of choice. More information at www.gfk-regiograph.com/europe.

Analysis Planning Strategy

Multi-language functionality (English/German)

New visualization dialog

Adjustable detail level for background maps

Adjustable default designs

Product flow analysis

Delaunay analysis

Geocoding of IP addresses

Report creation featuring maps, charts and tables

Web viewer

from €1,500* from €4,000* from €15,000*

Save 50% when you order RegioGraph as a subscription!

© GfK 2015 | Webinar “RegioGraph 2015 – new features“ | April 16, 2015

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RegioGraph 2015 – new features

Web viewer

RegioGraph 2015 and later:

IP geocoder and new geocoding capability for:

RegioGraph 2013 and later:

New analysis and visualization dialog

Carry out and compare multiple sales territory planning endeavors on a single map

Expanded reporting features

• Vietnam • Bahrain • Brunei

Darussalam • Kuwait

Geocoding capability for:

• Philippines • Singapore • Indonesia • Taiwan • Thailand • Malaysia

• USA • Mexico • Brazil • Canada • South Africa

• Oman • Qatar • United Arab

Emirates

New data import per drag & drop

Up-to-date maps & 2015 GfK Purchasing Power

for a European country of choice

• Chile • Argentina • Colombia • India • Saudi Arabia

© GfK 2015 | Webinar “RegioGraph 2015 – new features“ | April 16, 2015

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+49 7251 9295 125

Consultant, Direct Sales, Geomarketing

Julia Kloé

Julia.kloe@gfk.com Germany

+49 7251 9295 160

Senior Consultant, Direct Sales, Geomarketing

Fabian Werner

Fabian.werner@gfk.com Germany

Contact details

© GfK 2015 | Webinar “RegioGraph 2015 – new features“ | April 16, 2015

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THANK YOU

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