public image make it a success

ROTARY PUBLIC IMAGE

Rtn Dr Gulshan Thakral DG 1998-99 . Rotary Club Mussoorie . Cl: Dentistry

PP Rtn. CJ SinghPresident 2005-06 . Rotary Club Chandigarh . Cl: Public Relations

DISTRICT 3080

DISTRICT 3080

Image is Perception:

What people believe is true whether you like it or not

CONSISTENCYCREDIBILITY

TRUST

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1.2 million members in 34,000 clubs around the world

A Global Survey about Rotary revealed startling facts:

The REALITY CHECK

40%Never Heard

of Rotary

40%Knew

Name Only

20%Were

somewhat familiar

5SIMPLE STEPSTO GIVE ROTARYTHE IMAGE ITDESERVES

1CONSISTENTVISUAL REPRESENTATIONFollow the Standards

OUR MASTER BRAND SIGNATUREVISUAL REPRESENTATION &REPRODUCTION

2 INTERNAL COMMUNICATION Start with Your Members

OUR KEY STRENGTHOUR MEMBERS

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KEY MEDIAPRINTED NEWSLETTER / CLUB BULLETIN

ONLINE: WEBSITE/BLOG/FB/YOUTUBE

GOVERNOR’S MONTHLY LETTER

ROTARY SHOWCASE

‘ROTARY NEWS’ / ‘THE ROTARIAN / eFlash_Rotary

OUR INTERNALCOMMUNICATION

3EXTERNAL COMMUNICATION

Working with Media

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TELL YOUR STORYMEDIA LOVES STORIES OF

HUMAN INTEREST LOCAL/REGIONAL RELEVANCE

BIG IMPACTUNIQUE

4YOU ARE THE AMBASSADOR

Rotary.org/MyRotary

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AS AMBASSADORWALK THE TALK.

YOUR PUBLIC BEHAVIOUR

YOUR PROJECTSPUBLIC RELATIONS IS 90% DOING GOOD

10% TALKING ABOUT IT

5 PUBLIC IMAGESTARTS WITH YOU

Get into ACTION

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YOURCOMMUNICATION PLAN

FOR EVERY PROJECT, PREPARELIST OF GOALS

LIST OF AUDIENCE / FOR WHOMDECIDE TIMELINE

WORKOUT RESOURCES REQUIREDEXECUTE

gkthakral@yahoo.comseejaysingh@gmail.com

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