Marketing Dynamics to make your App a

Success

Know your users- The basic of any marketing effort is to know your audience

segment, only then you can give them what they want -

The first step in identifying your customer base is comparing both on and off page source and analyzing where they are coming from.

Once you have that sorted, the next thing that you should do is see which segment has the highest lifetime value and offers something of importance to your brand.

Lastly, segregate the audience in ones who are paying users and the ones that are not, to get an exact buyer persona.

Steps to Market your App to

Success

Get Their Attention

Get Attention of your UsersORGANICALLY

App Store and Play Store Optimization

Redirecting website traffic to your app

Encouraging email subscribers to install your app

With the help of social media

Getting reviewed by top App PR sites and forums

Get Attention of your UsersPAID

Giving ads of your app on most visited apps in the market

Cost-per-install mobile affiliate networks that provide offers , which pay based on a CPI model (per install).

Get in partnership with another app company and make a deal to show their ads in your app in return of an ad space in theirs

See if They are Downloading

Find out if your apps are being downloaded

ORGANICALLY & PAID

Organically - Replace links with uniquely tagged link to find out the exact number of downloads with the help of your app’s analysis or webmaster tool.

Paid – Use the app analytics tool that you have partnered with the ad networks and track the acquisition campaign from there.

Engage Them

Make the users Remain Interested in your App

Personalized Onboarding – Give your users referral reward and make a separate welcome screen.

Push Messages – Send your users well timed, targeted messages prompting them to do the next step, which can be – sharing app with friends or reviewing it.

Make the users Remain Interested in your App

Remarketing – Keep floating your ad on users’ device every once in a while. It can be to remind them to use the app or can be to notify them of an upcoming event.

Email Marketing – Send dynamic emails to your users reminding them to come on the app. Ensure that you fix and follow a schedule and that you have added a relevant CTA.

Motivating Them to Share your App

Give users a reason to share your app

Referral Perks – Offer something of benefit – free lives, discount, or free rides – to your users, motivating them to get their friends to install your app.

Share usage on Social Media – Prompt users, through in app messages, to share their success or new purchase or rewards with the world on social media.

Predict their Next Move

Predict the next move of your users and control it.

All your marketing efforts will go to a waste if you are not analyzing your users’ pressure points. Find out the stage at which they are leaving your app and focus your energies there before you lose them there.

Always keep an eye out for what your users are up to in your app. This is where your app reviews will come in very handy.

Keep a Tab on Them

It is not enough to market your app to perfection, you will have to monitor where

the efforts are going…

Keep a lookout on –

• User Session• Session Interval• Time they are spending in the app• Acquisitions• Lifetime value• Retention rate• Screen flow

We are leading the globe in technology and digital transformations, taking on challenges and prioritize continued investment in quality and client satisfaction. ChromeInfotech works

for the future – today and understand the emerging world of technology and business

expertise. Our expertise helps global enterprises harness the changing opportunities

to drive innovation and growth.

ChromeInfotech