public image make it a success
TRANSCRIPT
ROTARY PUBLIC IMAGE
Rtn Dr Gulshan Thakral DG 1998-99 . Rotary Club Mussoorie . Cl: Dentistry
PP Rtn. CJ SinghPresident 2005-06 . Rotary Club Chandigarh . Cl: Public Relations
DISTRICT 3080
DISTRICT 3080
Image is Perception:
What people believe is true whether you like it or not
CONSISTENCYCREDIBILITY
TRUST
DISTRICT 3080
1.2 million members in 34,000 clubs around the world
A Global Survey about Rotary revealed startling facts:
The REALITY CHECK
40%Never Heard
of Rotary
40%Knew
Name Only
20%Were
somewhat familiar
5SIMPLE STEPSTO GIVE ROTARYTHE IMAGE ITDESERVES
1CONSISTENTVISUAL REPRESENTATIONFollow the Standards
OUR MASTER BRAND SIGNATUREVISUAL REPRESENTATION &REPRODUCTION
2 INTERNAL COMMUNICATION Start with Your Members
OUR KEY STRENGTHOUR MEMBERS
DISTRICT 3080
KEY MEDIAPRINTED NEWSLETTER / CLUB BULLETIN
ONLINE: WEBSITE/BLOG/FB/YOUTUBE
GOVERNOR’S MONTHLY LETTER
ROTARY SHOWCASE
‘ROTARY NEWS’ / ‘THE ROTARIAN / eFlash_Rotary
OUR INTERNALCOMMUNICATION
3EXTERNAL COMMUNICATION
Working with Media
DISTRICT 3080
TELL YOUR STORYMEDIA LOVES STORIES OF
HUMAN INTEREST LOCAL/REGIONAL RELEVANCE
BIG IMPACTUNIQUE
4YOU ARE THE AMBASSADOR
Rotary.org/MyRotary
DISTRICT 3080
AS AMBASSADORWALK THE TALK.
YOUR PUBLIC BEHAVIOUR
YOUR PROJECTSPUBLIC RELATIONS IS 90% DOING GOOD
10% TALKING ABOUT IT
5 PUBLIC IMAGESTARTS WITH YOU
Get into ACTION
DISTRICT 3080
YOURCOMMUNICATION PLAN
FOR EVERY PROJECT, PREPARELIST OF GOALS
LIST OF AUDIENCE / FOR WHOMDECIDE TIMELINE
WORKOUT RESOURCES REQUIREDEXECUTE
