proper google places for local business

The Days of Using the Phone Book

Are Over For Most People

89%89%Of People Polled in a

Recent Survey Said They NEVER or Seldom

Use the Phone Book

Today most people prefer to look for businesses online, either

through their computer or mobile device.

3,000,000,0003,000,000,000

That's the amount of searches Google processes for LOCAL information, like business

addresses, each and every month

Local InformationAll Other Searches Combined

Bing estimates that 50% of the total searches done on Bing

Mobile are for LOCAL information or have “LOCAL intent”.

Local-based search is expected to increase as mobile phone use increases. By 2014, more people will access the internet by mobile device than by computer.

Local search is so popular, Google created a special

platform for it called Google Places.

There is also a Google Places app for Android, iPhone, and Blackbery

to locate attractions and businesses nearby the

mobile user.

Google Places displays geo-specific search results for certain

search queries.

Unlike the phone book, Google doesn't list businesses

alphabetically. Instead it finds the most relevant results to the

searcher's query.

In order to be on the first page of Google you need to prove to Google that you're the most relevant search result for a searcher's query.

You #1

Why it's important be on the first page of Google

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92%

8%

% of People Who Just View Page 1 of Google% of People Who Look Past Page 1

Being on Page 1 of Google allows your business to be shown to a

larger pool of potential customers.

90%90%Of people who search for a local business or product online take action offline, such as calling for

more information or buying a product from a local store.

Keys to First Page PlacementKeys to First Page Placement

Topical and Geographic Relevance to Search Query

Complete Google Places Listing

Number of Reviews

How Does Google Determine How Does Google Determine Relevancy?Relevancy?

Do other websites claim your business is in the same location

you do?Are you listed in directories

related to your city and business type?

Does your website have geographic clues?

Elements of a Complete Google Elements of a Complete Google Places ListingPlaces Listing

Basic contact information filledInclude 10 pictures and 5 videos

Include essential information about operating hours and payment types accepted

The more information you give to Google, the more likely it is you'll achieve a top ranking!

Get More ReviewsGet More Reviews

Signs are great, but verbally asking your customers for reviews

will prompt a better responseResponding respectfully to

reviews that are left shows you care

Don't forget to ask your followers and fans on Facebook

and Twitter for reviews

Need Help Figuring It All Out?Need Help Figuring It All Out?

Call Us At:(855)BIG-SPLASH

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