print media analysis dec 2015 by source media track pakistan

Market: PakistanMonth : December 2015

Data Statistics

Mediatrack monitor collect the data from Karachi, Lahore, Islamabad Hyderabad & Multan regions. Mediatrack scans all type of Ads including Classified, Notices, Job opportunity and Tender etc. But in this study Classified Ads, Job opportunities, Tender and Notices have been excluded.

For Magazines and Digest all type of advertisement monitored. 50+ Weekly / Monthly Magazines and Digest monitor for this study.

To get the better understanding of Brand spending analysis are made separately from Publications and Magazines.

Data Source:

Media analysis based on Publications

TOP 20 Categories% share of spend

CONS

TRUC

TIO

N CO

MPA

NIES

BANK

S

FEDE

RAL G

OVE

RNM

ENT

INST

ITUT

ES

GOVT

OF

PUNJ

AB

GOVT

OF

SIND

GOVT

OF

KHYB

ER P

AKHT

UNKH

WA

INSU

RANC

E CO

MPA

NIES

HOSP

ITAL

S

HOTE

LS/R

ESTA

URAN

TS

LUBR

ICAN

TS

INVE

STM

ENT

COM

PANI

ES /

SAVI

NG C

ENTR

ES

WAT

CHES

SHO

PS

UPS/

BATE

RIES

/GEN

ERAT

ORS

/CAB

LES

MO

BILE

PHO

NE O

PERA

TORS

GARM

ENTS

/FEB

RICS

/LAW

NS

BEAU

TY /

MED

ICAT

ED S

OAP

S / F

ACE

WAS

H

CHAI

N ST

ORE

S

RAZE

RS

17%

12% 11%10%

7% 7%

2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

Data Source:

TOP 20 Players% share of spend

Data Source:

GO

VERN

MEN

T O

F PA

KIST

AN

GO

VERN

MEN

T O

F PU

NJA

B

BAHR

IA T

OW

N

NAT

ION

AL B

ANK

OF

PAKI

STAN

DEFE

NCE

HO

USI

NG

AU

THO

RITY

COM

MO

NER

S SK

Y G

ARDE

NS

PVT

LTD

GO

VERN

MEN

T O

F KH

YBER

PAK

HTU

NKH

WA

LAHO

RE U

NIV

ERSI

TY O

F M

ANAG

EMEN

T &

SCI

NCE

S

TREE

T CO

RPO

RATI

ON

LTD

ALLI

ED B

ANK

LTD

SAM

AMA

CON

STRU

CTIO

N C

O.

HABI

B BA

NK

LTD

GO

VERN

MEN

T O

F SI

NDH

SUI N

ORT

HERN

GAS

CO

MPA

NY

PAKI

STAN

TEL

ECO

MM

UN

ICAT

ION

CO

MPA

NY

LTD

MU

SLIM

CO

MM

ERCI

AL B

ANK

SAM

SUN

G E

LECT

RON

ICS

STAT

E LI

FE C

ORP

ORA

TIO

N P

AKIS

TAN

NEW

JUBI

LEE

INSU

RAN

CE

HIG

HER

EDU

CATI

ON

CO

MM

ISSI

ON

11%

5%

3%2% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

TOP 20 Brands% share of spend

GOVE

RNAM

ENT

OF

SIND

H

NATI

ONA

L BAN

K O

F PA

KIST

AN

COM

MO

NERS

GO

LD V

ALLE

Y

GOVE

RNM

ENT

OF

PAKI

STAN

BAHR

IA T

OW

N M

ALL O

F IS

LAM

ABAD

LUM

S

GOVE

RNAM

ENT

OF

PUNJ

AB

FEDE

RAL B

OAR

D O

F RE

VENU

E

NATI

ONA

L ACC

OUN

TABI

LITY

BURE

AU

BAHR

IA F

ARM

HOUS

ES K

ARAC

HI

SAM

AMA

GULB

ERG

MAL

L & R

ESID

ENCY

SUI N

ORT

HERN

GAS

MIN

ISTR

Y O

F IN

TERR

IOR

PUNJ

AB

STAT

E LIF

E BI

MA

ALLIE

D BA

NK

DHA

PENT

A SQ

UARE

DIRE

CTO

RATE

OF

CONS

UMER

PRO

TECT

ION

COUN

CIL

DHA

OAS

IS K

ARAC

HI

NEW

JUBI

LEE

INSU

RANC

E

HIGH

ER E

DUCA

TIO

N CO

MM

ISSI

ON

5%

3%2% 2%

2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

Data Source:

TOP 10 Urdu Publication% share of spend

JANG EXPRESS NAWA-E-WAQT DAILY DUNYA KHABRAIN NAI BAAT KAWISH AUSAF JEHAN-E-PAK-ISTAN

DAILY PAKISTAN

40%

16%

13%12%

6%4%

2% 2% 1% 1%

Data Source:

TOP English Publication% share of spend

DAWN THE NEWS EXPRESS TRIBUNE

BUSINESS RECORDER

DAILY TIMES THE NATION PAKISTAN OBSERVER

PAKISTAN TODAY

DAILY PAK-ISTAN

THE FRONTIER POST

34%

21%

12%11%

8%

6%

3%2% 2%

0%

Data Source:

Page Type Wise Analysis% share of spend

BACK COVER25%

BACK INSIDE1%

CENTRAL SPREAD0.72%

FRONT COVER23%

FRONT INSIDE6%

INSIDE44%

Data Source:

Region Wise Spending% share of spend

Hyderabad1%

Islamabad26%

Karachi35%

Lahore34%

Multan4%

Data Source:

English Vs Urdu Publication% share of spend

ENGLISH42%

URDU58%

Data Source:

Monthly TrendBased on Spend

Data Source:

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

6%

7%

9%

8%

10%

9%

6%

9%

9%8%

8%

11%

Media analysis based on Magazines/Digest

TOP 20 Categories

BEAUTY CREAMS / MASKS

GARMENTS/FEBRICS/LAWNS

MEDICINE

READY TO COOK FOODS

COUGH & COLD MEDICINES

PAINTS

COOKING OIL & GHEE

LOTIONS/OILS

SHOPS

SAUCES/SEASONINGS/PICKLES

HAIR COLORS/GEL/LOTIONS

WATCHES

BISCUITS

HOSPITALS

JAMES & JELLY \ HONEY

DIGESTIVE

PURGATIVES

SHOES & SANDLES

SHAMPOOS

MEDICATED CREAM \ POWDERS

9%

7%

5%

4%

4%

4%

4%

3%

3%

3%

2%

2%

2%

2%

2%

2%

2%

2%

2%

1%

TOP 20 Players

COSLAB PAKISTAN

IQRA LABORATORIES

ICI PAKISTAN LTD

OXFORD GARMENTS

YOUNGS FOODS

MARHABA LABORATORIES (PTV) LTD

WHITE SECRET BEAUTY CREAM

MARRIANA INTERNATIONAL

K n S FOODS

QARSHI INDUSTRIES (PVT) LTD

CONTINENTAL BISCUITS LTD

STILLMANS BEAUTY PRODUCTS

ENGLISH BISCUITS MANUFACTURERS (PVT) LTD

S J HERBAL LABS PAKISTAN

MEDORA OF LONDON

KAMAL LABORATORIES

VICTORINOX

STYLO SHOES

LEEDS GARMENTS

SAMSUNG ELECTRONICS

6%

5%

3%

3%

2%

2%

2%

2%

2%

2%

2%

2%

2%

2%

1%

1%

1%

1%

1%

1%

TOP 20 Brands

K&NS WAY CLUB

OXFORD SWEATERS

ICI DULUX VISUALIZER

KAMAL LABORATORIES

QARSHI JOHAR JOSHANDA

GOLDEN PEARL WHITENING MOISTURIZING LOTION

MOM & ME BABY PRODUCTS

GOLDEN PEARL BEAUTY CREAM

HASHMI ISPAGHOL

TIBET HONEY LOTION

CARE HEEL CREAM

SHAUKAT KHANUM CANCER HOSPITAL

LU WHEATABLE BISCUITS

CARE NATURAL HONEY LOTION

YOUNGS HONEY

MEDICAM DENTAL CREAM

AL-KARAM STUDIO

LASANI ARQ-E-MEHZAL

HAPPILAC PAINT

ENGLISH UBTAN TURMERIC CREAM

2%

2%

2%

2%

2%

2%

2%

2%

2%

1%

1%

1%

1%

1%

1%

1%

1%

1%

1%

1%

Color Vs Black & White Ad Spend Ratio

BLACK & WHITE6%

COLOUR94%

Page Type Wise Spent

BACK COVER3%

BACK INSIDE3%

CENTRAL SPREAD8%

FRONT INSIDE4%

GET FOLD2%

INSIDE79%

For Quires :

Postal Address :mediatrack House | E107, Block B, Gulshan-E- Jamal, Rashid Minhas Road off Shahrah-e-Faisal, Karachi-Pakistan

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