NEGATIVE IMPACT OF PAKISTANI MEDIA

Sensationalism: Breaking news of news channels is

incomplete without sensations.

The already frightened nation gets more frightened when bomb blasts are sensationalized by showing dead bodies and by sad background music.

NEGATIVE IMPACT OF PAKISTANI MEDIA

Exagerration : Exagerration means to magnify beyond the

limits of truth.

Negative exagerration.

Glamorizes issues.

Axact and sikander case an example.

NEGATIVE IMPACT OF PAKISTANI MEDIA

Competition for rating : Channels are engaged in competition

for ratings.

Multiply wordings over issues and crises.

No interest in betterment of country .

Sole aim of TV channels is to maximize profits.

NEGATIVE IMPACT OF PAKISTANI MEDIA

Destroying national image: Due to media foreign countries thinks

that pakistan is full of corruption.

Responsibility of media should be to broadcast the right news without crushing image of nation.

POSITIVE IMPACT OF PAKISTANI MEDIA

Media is essential for health of democracy: It enables citizen to make decision about

electoral choices.

It performs a checking function.

News channels play an important role in increasing turn out.

POSITIVE IMPACT OF PAKISTANI MEDIA

Role in exposing corruption: Implication of investigative journalism.

Watchdog function of media by exposing social injustice.

Several major corruption cases and scams are disclosed by journalist.

POSITIVE IMPACT OF PAKISTANI MEDIA

Role in education:

Some educational programs are broadcast on TV which increase knowledge of people.

Also some technological columns are published in news paper to educate people.

POLITICAL INFLUENCE ON MEDIA:

Influence of powerfull group: Media under the influence of those who want to

show one sided picture.

The rich political parties buy some news channels and anchors which favours them .

These news channels show one side of picture.

They favour one party and spread negative propaganda against other.

UNITY IN MEDIA:

Pakistani media is united in some issues of their common interest.

Media has unity in social issues like zarb-e-azab and indo-pak match.

It is divided in political issues.

CONCLUSION:

Besides spreading exaggeration, Pakistani media should resolve the matters with positive attitude.

It’s the requirement of time that our media should work for the positive and real soft image of Pakistan.

Media should not use negative tools to increase their viewership.

There should be instiutions to check wether transmission of media are upto credible and ethical standards.