Role Of Electronic Media In Pakistan

Group Members:

HAMZA BILAL RAINA KHALIL ROOFIA TAUQEER TUBA UMER SHEHZAD ZAIN-UL-ABIDEEN

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Table Of Contents

Introduction Evolution Of Media Purpose Of Media Negative Impact Of Media Positive Effects Of Media Conclusion

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What Is Media?

Communication channels through which news entertainment, education, data, or promotional messages are disseminated is known as media.

What Is Media?

Media includes every broadcasting and narrowcasting medium such as

Newspaper Magazines Television Radio Billboards Direct mail Telephone Fax and Internet

Media is a very powerful change agent. What we see in the television largely influences our beliefs and in turn, this also affects our behavior and also help to chane our life style.

Power to make the innocent guilty and to make the guilty innocent.

Controls the minds of the masses and the people.

Informative bridge between governing bodies and general public.

Helps to form opinions and make judgments regarding various issues.

Types of Media

1• Print media• lightweight, portable, disposable publications

printed on paper

2• Electronic media• media that use electronics or

electromechanical energy for audience

3• New age media• electronic communication that involves the

use of computer technology

EVOLUTION OF MEDIA

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• Pakistan television corporation came into being under the ministry of information headed by Ubaid ur Rehman.

In Ayub

khan’s Era

On November 26, 1964 the first official television station PTV transmission broadcasts from LAHORE

• Television was brought under the Islamalic campaign, Heavy pressure on the media to safeguard the glory of Islam.In response to the ban on the daily musawaat the Pakistan Federal Union of Journalists protested and launched a campaign of hunger strike.

In Zia ul

Haq’s Era

• The government issued the Pakistan Electronic Media (PEMRA) in March 2002.In Pervaiz

Musharaf Era

In Pervaiz Musharraf’s Era

PEMRA is a Country Guide to regulate the establishment of all broadcast stations in the country sepcially Indian channals.

Purpose Of Media

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Entertain

Advertise

Inform

There are three purposes of Media

Purpose of Media

Inform: Public does receives a clearer picture

of what is happening in the world People wants to know the details

whether its an; Upcoming election City council action A war on the other side of the town A house that burns down across town

Purpose of Media

Entertainment: Sports and entertainment are huge aspects of the

media package

Purpose of Media

Advertisement: Media has the convincing power

They can convince you to buy;1. Products & services2. Ideologies (political advertisement)

Negative Impact Of

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Media is nowadays going against the Islamic teachings.

Open Issues are being discussed which should not be openly discussed

Media is spreading vulgarity

Destructive Media; Religious Impression

Exaggeration means describing of something and making it more than it really is

Overwhelming negative exaggeration

issues

Flashing news headlines with elements of negative exaggeration

Big deal made out of small issues

Sikandar Case as an example

Destructive Media; Exaggeration

Destructive Media; Westernization

European and American culture is slowly covers our society.

Extensive promotion of western product brands

Effect on local values and trends

Language changes Change in meal preferences

Destructive Media; Effect on Minds Of Children

Media has harmfully affected the minds of children

Children are exposed to things that they should not necessarily be exposed to yet

Media sell their own value system to the kids through actors, cartoon characters, and even musicians who are puppets in the media's propaganda

Positive Effects Of Media

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Role Of Media In Promoting The Democratic Traditions

Media is essential to the health of democracy for two reasons

Enables the citizens to make decisions about electoral choices

It performs a checking function

At the time of elections media openly and in a focused way supported democracy

News channels played an important role in increasing voter turnout e.g. GEO news, ARY

Role Of Media In Promoting The Democratic Traditions

Coverage Of Natural Disaster

Flood Earth Quake

Social media serve as a communications platform by spreading information about protest campaigns and other social movements.

Benazir Bhutto’s

Shahzeb Khan Case

Social Media

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Conclusion

It has revealed the facts to the people about crimes and social issues and also informed the people about the issues outside their country and most importantly, media has shown the behavior of other countries to the Pakistan Besides spreading exaggeration, Pakistani media should resolve the matters with positive attitude.

Media is supposed to be responsible for the present society, trends, norms, values and so on.. Media reflects the society and it is the responsibility of media to expose the country to the whole world. It’s the requirement of time that our media should work for the positive and real soft image of Pakistan.

 Media should not use negative tools to increase their viewership. There are times when they should put their personal interests at the back of their mind and show or write things that could be beneficial for the country and please stop this race of breaking first news just be original.