presentations with pizzazz!

Presentations with Pizzazz!

PLATE IT UP! KENTUCKY PROUD STATE PROJECT COMMITTEEFCS IN-SERVICE TRAINING

MAY 8, 2013

Plating Makes It Pleasing and Personal

Your food education presentations should feature styling, displays and

demonstrations that lead to this point

• Create the visual venue to entice someone to try the food!

• Plate It Up, Kentucky Proud resources offer a brand marketing approach

• Use these resources with basic design elements

Food Styling Communications

Basic Design Elements and Principles

• Color• Line• Texture• Shape• Space

Styling Design Elements

Styling Design Principles

Use elements to create one or more of these principles in display for pleasing effects:

• Unity– Rhythm is achieved with reoccurring colors, shapes,

lines in graphic• Scale– Indoor vs. Outdoor – consider your

“room” size– Table area

Styling Design Principles

• Contrast– Light vs. dark colors, rough vs. smooth texture

• Dominance– Less is more – showcase commodity or food;

watch “fussiness”– Easier to style plate, rather than

whole recipe

Outdoor Venue Considerations

Outdoor Venue Considerations

• Create a display • Don’t forget to use the elements of design!

Can you find a good pcture?

Outdoor Venue Considerations

• Plate it Up!• Demonstration

station

Outdoor Venue Considerations• Fresh produce commodity display• Plated recipe

Outdoor Venue Considerations

• Keep hot foods hot, and cold foods cold

Outdoor Venue Considerations

• Sampling station• Keep it bug and dust free

Outdoor Venue Considerations

• Create a sanitary sampling environment

Food Styling for Still Photography

Staging the “Shoot”

Begin with the End in Mind!

Begin with the End in Mind!

Hit Me with Your Best “Shot”!

Bad Picture

ProsBrandingServing dish

ConsContrastPicture angleServing

Getting the Best Shot

Better Picture

ProsBrandingServing dishIngredients visibleContrast

ConsPicture angleLighting

Getting the Best Shot

Best Picture

BrandingServing dishIngredients visibleContrastPicture angleLighting

Getting the Best Shot

Improving your Photographs

From this . . .

. . .to this!Pay close attention to the details!

Don’t be afraid to CROP!

Improving your Photographs

From this . . .

. . .to this!

Carefully select the serving dish

Pay attention to the backdrop

•Newsletters•Professional Facebook page•Newspaper articles•Flyers

AND

•On the Plate it up! Kentucky Proud Facebook page

www.facebook.com/PlateItUpKentuckyProud

Send your pictures to mamccull@uky.edu

Using your Photographs

ReferencesKentucky Department of Agriculture, Farmer’s Market Manual, retrieved from http://www.kyagr.com/marketing/documents/FM_Manual.pdf April, 2013.

University of Kentucky Cooperative Extension, Best Practices for Sampling at Farmers Markets, retrieved from http://www.ca.uky.edu/cmspubsclass/files/extensionpubs/2012-19.pdf April, 2013.

Photo CreditsSlides 3, 4, 5, 15 , 17, 20 - Ramie Hutchinson, Duo County TelecomSlide 8 , 10– Laura StephensonSlide 9 – Suzan NunnSlide 11 – Lynn BlankenshipSlide 12 – Amber Meeks, Amanda Loviza Vickery, Glasgow Daily Times, Thermy from FSISSlide 13, 14 – Kentucky Department of AgricultureSlide 16 - Lara Savage, Mindy McCulley, Janet JohnsonSlide 18, 21, 22, 23, 25, 26– Mindy McCulley Slide 19 – Aletha Price, Mindy McCulleySlide 24 – Lara Savage, edited by Mindy McCulley

Presentations with Pizzazz!

May 2013