presentations with pizzazz!
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Presentations with Pizzazz!. Plate it up! Kentucky Proud State Project Committee FCS In-service Training May 8, 2013. Plating Makes It Pleasing and Personal. Your food education presentations should feature styling, displays and demonstrations that lead to this point. - PowerPoint PPT PresentationTRANSCRIPT
Presentations with Pizzazz!
PLATE IT UP! KENTUCKY PROUD STATE PROJECT COMMITTEEFCS IN-SERVICE TRAINING
MAY 8, 2013
Plating Makes It Pleasing and Personal
Your food education presentations should feature styling, displays and
demonstrations that lead to this point
• Create the visual venue to entice someone to try the food!
• Plate It Up, Kentucky Proud resources offer a brand marketing approach
• Use these resources with basic design elements
Food Styling Communications
Basic Design Elements and Principles
• Color• Line• Texture• Shape• Space
Styling Design Elements
Styling Design Principles
Use elements to create one or more of these principles in display for pleasing effects:
• Unity– Rhythm is achieved with reoccurring colors, shapes,
lines in graphic• Scale– Indoor vs. Outdoor – consider your
“room” size– Table area
Styling Design Principles
• Contrast– Light vs. dark colors, rough vs. smooth texture
• Dominance– Less is more – showcase commodity or food;
watch “fussiness”– Easier to style plate, rather than
whole recipe
Outdoor Venue Considerations
Outdoor Venue Considerations
• Create a display • Don’t forget to use the elements of design!
Can you find a good pcture?
Outdoor Venue Considerations
• Plate it Up!• Demonstration
station
Outdoor Venue Considerations• Fresh produce commodity display• Plated recipe
Outdoor Venue Considerations
• Keep hot foods hot, and cold foods cold
Outdoor Venue Considerations
• Sampling station• Keep it bug and dust free
Outdoor Venue Considerations
• Create a sanitary sampling environment
Food Styling for Still Photography
Staging the “Shoot”
Begin with the End in Mind!
Begin with the End in Mind!
Hit Me with Your Best “Shot”!
Bad Picture
ProsBrandingServing dish
ConsContrastPicture angleServing
Getting the Best Shot
Better Picture
ProsBrandingServing dishIngredients visibleContrast
ConsPicture angleLighting
Getting the Best Shot
Best Picture
BrandingServing dishIngredients visibleContrastPicture angleLighting
Getting the Best Shot
Improving your Photographs
From this . . .
. . .to this!Pay close attention to the details!
Don’t be afraid to CROP!
Improving your Photographs
From this . . .
. . .to this!
Carefully select the serving dish
Pay attention to the backdrop
•Newsletters•Professional Facebook page•Newspaper articles•Flyers
AND
•On the Plate it up! Kentucky Proud Facebook page
www.facebook.com/PlateItUpKentuckyProud
Send your pictures to [email protected]
Using your Photographs
ReferencesKentucky Department of Agriculture, Farmer’s Market Manual, retrieved from http://www.kyagr.com/marketing/documents/FM_Manual.pdf April, 2013.
University of Kentucky Cooperative Extension, Best Practices for Sampling at Farmers Markets, retrieved from http://www.ca.uky.edu/cmspubsclass/files/extensionpubs/2012-19.pdf April, 2013.
Photo CreditsSlides 3, 4, 5, 15 , 17, 20 - Ramie Hutchinson, Duo County TelecomSlide 8 , 10– Laura StephensonSlide 9 – Suzan NunnSlide 11 – Lynn BlankenshipSlide 12 – Amber Meeks, Amanda Loviza Vickery, Glasgow Daily Times, Thermy from FSISSlide 13, 14 – Kentucky Department of AgricultureSlide 16 - Lara Savage, Mindy McCulley, Janet JohnsonSlide 18, 21, 22, 23, 25, 26– Mindy McCulley Slide 19 – Aletha Price, Mindy McCulleySlide 24 – Lara Savage, edited by Mindy McCulley
Presentations with Pizzazz!
May 2013