power of dislike presentation - social media week copenhagen

The Power of Dislike

Exercise

Criticism creates conversation

Flatter creates… Flatter

Flatter is nice

But conversation is business

Who are the social media heros?

12 years ago

You have two choices. You can continue to lock yourself behind facile

corporate words and happytalk brochures

Or you can join the conversation

We have forgotten about conversation

And good conversations start with a dislike

It is time to rediscover

The Power of Dislike

But how can

be good?

Let’s sing a song

Hate something

Change something

Make something better

Cacophony The Digital Cacophony Digital Cacophony The Age of Cacophony The Voice of Cacophony Understand Cacophony Tune in to the Cacophony

4:45 AM

But why does it work?

It helps you make better products

It keeps you fit

It creates conversation

But not all dislikes are equal

Dislike

Like

I hate everything that you and your products represent (Hater)

Dislike

Like

I hate everything that you and your products represent (Hater)

I love everything about your brand and your products and I am passively awaiting your next product release (fan-boy)

The power of dislike

Dislike

Like

I hate everything that you and your products represent (Hater)

I don’t really have a relation with you or your brand, but this product is bad!

I love everything about your brand and your products and I am passively awaiting your next product release (fan-boy)

Transparent customer service

Open evaluation

Dislike

Like

I hate everything that you and your products represent (Hater)

I don’t really have a relation with you or your brand, but this product is bad!

I like the idea of the product, but it needs improvement!

I love everything about your brand and your products and I am passively awaiting your next product release (fan-boy)

The power of dislike

Idea generation

Embedded feedback

Dislike

Like

I hate everything that you and your products represent (Hater)

I don’t really have a relation with you or your brand, but this product is bad!

I like the idea of the product, but it needs improvement!

I love everything about your brand and your products, but I think I can help you do it even better!

I love everything about your brand and your products and I am passively awaiting your next product release (fan-boy)

The power of dislike

The challenge!

Nobody likes to be disliked

How to learn to be disliked

Fight your hubris

There is ALWAYS someone smarter than you

Exercise

Always be under construction

And you don’t have to be a zen

master

Forget the gold rush and start the conversation with your dislikers

Dislikes Feedback

Suggestions Criticism

Improvements Cases

@ www.powerofdislike.com

or @petersvarre

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