persuasive techniques. persuasive techniques are ways that people are influenced. why might one...

Persuasive Techniques

Persuasive TechniquesPersuasive techniques are ways that people are

influenced.

Why might one person want to influence another?

There are many types of persuasive techniques. Some

of them are:• Testimonial• Logical Appeal• Emotional Appeal• Ethical Appeal• Appeal to authority• Scare tactics• False need

Testimonial• A testimonial is a persuasive technique in

which a person asserts a claim based on his/her own experience.

• Example: “My name is Jared • Blight, and I’ve lost 25 pounds • using Nutrisystem. I’ve never • been happier!”

Logical Appeal• Logical appeals occur when facts and figures

are provided to back up a claim.

• Example: “Over 85% of engines using Techron gasoline perform 20 years or more.”

Ethical Appeal• Ethical appeals rely on a person’s feelings of

responsibility, making them feel as if they are obligated, as a human being, to do something.

• Example: “Millions of dogs are • living without shelter, food, • water, or love. Your monthly • donation of only $5 can save them.”

Emotional Appeal• A persuasive technique that manipulates a

person’s emotions in order to influence their actions or opinions.

• Example: “SALE! Soft, fuzzy puppies guaranteed to bring feelings of love and happiness to your heart!”

Appeal to Authority• Appeals to authority involve a person,

believed to be an “authority”, supporting a claim.

• Example: “I’m professional swimmer Joe Magdalene, and I never hit the pool without my SwimEar ear drops.”

Scare Tactic• Scare tactics appeal to a person’s sense of

fear; the claim is based on either an actual or perceived threat to a person.

• Example: “Secure Home alarm systems; because burglars are always on the look-out for unprotected homes.”

False Need• False need appeals make a person think they

absolutely must buy/believe something.

• Example: “Every woman deserves a pair of Louis Vuitton heels.”