persuasive techniques methods definitions examples

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Persuasive Techniques Methods Definitions Examples

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Page 1: Persuasive Techniques Methods Definitions Examples

Persuasive Techniques

Methods

Definitions

Examples

Page 2: Persuasive Techniques Methods Definitions Examples

Persuasion: to make somebody think or do something by talking to them. I persuaded my mother

to let me spend the night at my friend’s house.

Synonyms:

Convince, ask, sway, influence, win over

Antonyms

Beg, whine, demand, order, insist

Page 3: Persuasive Techniques Methods Definitions Examples

There are 7 techniques, or ways, to persuade someone. Bandwagon (Peer Pressure) Testimonial Emotional Appeal (Loaded Words) Card Stacking Repetition Hyperbole Rhetorical Question

Page 4: Persuasive Techniques Methods Definitions Examples

Bandwagon(Peer Pressure)

The bandwagon technique convinces the reader that everybody else is doing it. This technique is also known as peer pressure.

Page 5: Persuasive Techniques Methods Definitions Examples

Bandwagon Examples

Your Grandpa does it…

Your Mom does it…

Even your boss does it.

Page 6: Persuasive Techniques Methods Definitions Examples

Bandwagon Examples

Well, I

guess I will have a

cigar too.

Page 7: Persuasive Techniques Methods Definitions Examples

Bandwagon Examples

“I bet no one else’s Mom makes them do it over again until it is perfect.”

Page 8: Persuasive Techniques Methods Definitions Examples

Bandwagon Examples

“I want to be a Kid!”

Page 9: Persuasive Techniques Methods Definitions Examples

Bandwagon Example

Choosy Moms choose Jif.

Page 10: Persuasive Techniques Methods Definitions Examples

Testimonial

The testimonial technique uses words or quotations from an ordinary person or a celebrity that supports the writer’s argument.

Page 11: Persuasive Techniques Methods Definitions Examples

Testimonial Examples

What he says about the SUBWAY® brand: "The SUBWAY® chain helped save my life over and over. I can't ever repay that."

Page 12: Persuasive Techniques Methods Definitions Examples

Testimonial Examples

“Jenny Craig works great! I lost 75 pounds! It can work for you too.”

Page 13: Persuasive Techniques Methods Definitions Examples

Testimonial Examples

If you stay off drugs, you could be a big star like me.

Page 14: Persuasive Techniques Methods Definitions Examples

Testimonial Example

Kid Tested.Mother Approved.

Page 15: Persuasive Techniques Methods Definitions Examples

Emotional Appeal(Loaded Words)

The writer uses emotional appeal by using words that make the reader feel strongly about the topic. The writer usually appeals to fear, anger, or joy. The words the writer uses are called loaded words.

Page 16: Persuasive Techniques Methods Definitions Examples

Emotional Appeal Example

Animals are not ours to exploit.

~ PETA

Page 17: Persuasive Techniques Methods Definitions Examples

Emotional Appeal Example

It is imperative that airports have metal detectors. Someone could be hiding a weapon and a massacre could happen.

Page 18: Persuasive Techniques Methods Definitions Examples

Emotional Appeal Example

For just $0.70 a day, you can make a difference in a child’s life.

Page 19: Persuasive Techniques Methods Definitions Examples

Card Stacking

The author presents the facts for only one side of the issue.

Page 20: Persuasive Techniques Methods Definitions Examples

Card Stacking Examples

Going to school only three days a week would give kids more time to relax. Teachers could spend more time with their family and the school wouldn’t use so much electricity.

Page 21: Persuasive Techniques Methods Definitions Examples

Card Stacking Examples

Joe Camel

Page 22: Persuasive Techniques Methods Definitions Examples

Card Stacking Examples

Prescription Drug Companies often extol the benefits of their wares, but any side effects of the medicines are listed in small print on the bottom of packages, or said very rapidly in the commercials.

Page 23: Persuasive Techniques Methods Definitions Examples

Repetition

The writer repeats a word, a phrase, or even an entire sentence for emphasis.

Page 24: Persuasive Techniques Methods Definitions Examples

Repetition Examples

My little brother is driving me crazy, crazy,

crazy!

Page 25: Persuasive Techniques Methods Definitions Examples

Repetition Examples

All merchandise is on sale today only, from sweaters to shoes, to cookware to bath towels. Come on down! Remember, the sale only lasts through the end of today.

Page 26: Persuasive Techniques Methods Definitions Examples

Hyperbole

The author completely overstates or exaggerates for effect.

Page 27: Persuasive Techniques Methods Definitions Examples

Hyperbole Example

I’m so hungry I could eat a horse!

Page 28: Persuasive Techniques Methods Definitions Examples

Hyperbole Example

My Mom should just hire a maid to clean my room. I just don’t have time to do my homework because I have to clean it myself. I could fail school and then I won’t be able to get a good job. I’ll have to live with my parents until I’m 45!

Page 29: Persuasive Techniques Methods Definitions Examples

Hyperbole Example

I nearly died laughing!

Page 30: Persuasive Techniques Methods Definitions Examples

Rhetorical Question

This technique asks a question to which no response is required. The writer implies that the answer is obvious and the reader has no choice but to agree with the author.

Page 31: Persuasive Techniques Methods Definitions Examples

Rhetorical Question Example

Why should I get my own cell phone? So my parents know where I am at all the time, of course!

Page 32: Persuasive Techniques Methods Definitions Examples

Rhetorical Question Example

Why should you buy a Toyota Truck? Because they are the most reliable and cost effective.