personera: a personalized products platform for brands on facebook

Personera:Print meets the Social Network

The Facebook Opportunity

• 600m global users• 50% login daily• Connected to

80 pages, groups,

events

• >50% aged 18-34• Majority female• Transact online

• Age• Gender• Friends’ info• Interests

• 5-10B photos uploaded monthly• Largest photo DB• Social, memories

• Big themes: Music, Movies, Sports, Celebrities, Consumer Brands, Interests

Brands and Facebook

Personera: A personalized products platform for brands on Facebook.

The Bright Idea

• Combining the best of Brand and Facebook user content

How It Works

Application Demo

Stakeholder Value

• Get a one-of-a-kind personalized product• Under 5 minutes to create an order• Free or cheaper digital versions

• Monetize social network fan page• Delight community with unique products• No risk or up-front costs

• Resell solution to own clients• Earn revenue share, generate print volume• No implementation overhead (web-based)• Join Personera’s printer network

Technology• Cloud-based, Software as a Service

• Dual innovation in Facebook apps and Variable Data Publishing (VDP)

• PPML (Personalized Print Markup Language) based product creation and production workflow

• Patents pending

Global Production

• Distributed global production via a network of PSPs

Calendars

Planners

Photobooks

Cards, Posters

Drive thy business or it will drive thee. – Benjamin Franklin, Printer

• Sheraan Amod• CEO, Personera• http://personera.com• sheraan@personera.com• +1.415.519.1225• @sheraan• http://facebook.com/sheraan• http://linkedin.com/in/sheraan• Blog: http://sheraan.com