participation (module ii)
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Participation (module II) & the social web:an introduction for students in LIBR559M
Dean Giustini, UBC librarian | dean.giustini@ubc.ca | LIBR559M Summer 2011
President Barack Obama has been calledthe first 2.0 President
Which tools promote accessibility, visibility & participation?
Participation 2.0• What motivates someone to participate?• Online, are you a lurker? A participant? A creator?• What is optimum for information professionals?
The Social Web• How do we encourage participation among user groups?• Do archives & libraries need a social brand? identity?• Is there a downside to participating ‘in the cloud’?
Dean Giustini, UBC librarian | dean.giustini@ubc.ca | LIBR559M Summer 2011
All the world's a stage,
…and all the men and women merely players…
Do you prefer to take centre stage or backstage?
Dean Giustini, UBC librarian | dean.giustini@ubc.ca | LIBR559M Summer 2011
What motivates someone to be social with other people?What does all this activity on the web mean?
Dean Giustini, UBC librarian | dean.giustini@ubc.ca | LIBR559M Summer 2011
Participatingis a part of our culture
many cultures
Dean Giustini, UBC librarian | dean.giustini@ubc.ca | LIBR559M Summer 2011
What motivates someone to participate?
Social media promotes visibility, findability, searchability, accessibility
Dean Giustini, UBC librarian | dean.giustini@ubc.ca | LIBR559M Summer 2011
Dean Giustini, UBC librarian | dean.giustini@ubc.ca | LIBR559M Summer 2011
“…participation is a more active concept than inclusion… it assumes people have something valuable to contribute…”
Buckmaster & Thomas (2009). Social inclusion and social citizenship—towards a truly inclusive society. Research Paper 2009, no. 8. Parliamentary Library of Australia.
Participation is part of citizenship
Dean Giustini, UBC librarian | dean.giustini@ubc.ca | LIBR559M Summer 2011
Dean Giustini, UBC librarian | dean.giustini@ubc.ca | LIBR559M Summer 2011
How Khan Academy Is Changing the Rules of Education Wired, July 2011
Mass participation reveals unmet needs
Dean Giustini, UBC librarian | dean.giustini@ubc.ca | LIBR559M Summer 2011
Mass participation reveals unmet needs
Finding sufficient time
Motivating staff
Supporting user communities
Selecting the right tools
Demonstrating value
Expertise
Privacy concerns
Barriers to exploiting the social web
Dean Giustini, UBC librarian | dean.giustini@ubc.ca | LIBR559M Summer 2011
Expertise inusing social media
Ubiquitous surveillance
Time?
What are the downsides of the ‘social web’
Case in point: Facebook & Twitter ‘texting’
Dean Giustini, UBC librarian | dean.giustini@ubc.ca | LIBR559M Summer 2011
“…in most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost
all the action…” Neilson, 2006; 2011
Are you a lurker?
Dean Giustini, UBC librarian | dean.giustini@ubc.ca | LIBR559M Summer 2011
The ladder of social participation
Dean Giustini, UBC librarian | dean.giustini@ubc.ca | LIBR559M Summer 2011
“…[a blogger] can provoke discussion or take a position, even passionately but …create an atmosphere in which others
want to participate.”
Andrew Sullivan ‘Why I blog’
The power of syndication
Dean Giustini, UBC librarian | dean.giustini@ubc.ca | LIBR559M Summer 2011
Skills for participating in media landscape
Play & performanceAppropriationMulti-tasking
Distributed cognitionTransmedia navigation
Jenkins, Henry (2006) Confronting The Challenges Of Participatory Culture. Media Education For The 21stCentury
Dean Giustini, UBC librarian | dean.giustini@ubc.ca | LIBR559M Summer 2011
“…participants in peer production communities have many different motivations for jumping in from fun and altruism to achieving something that is of direct value to them. Though egalitarianism is the general rule, most peer networks have an underlying structure, where some people have more authority and influence than others. But the basic rules of operation are about as different from corporate command-and-control hierarchy as the latter was from the feudal crafts shop of the pre-industrial economy.“
Wikinomics (2007)
Peer-production communities
Dean Giustini, UBC librarian | dean.giustini@ubc.ca | LIBR559M Summer 2011
Social capital…increased recognition
motivates us
“Life is not about finding yourself, life is about creating yourself” – George Bernard Shaw
Dean Giustini, UBC librarian | dean.giustini@ubc.ca | LIBR559M Summer 2011
Mobility:portable devices used
in pursuit of library & archival objectives
Dean Giustini, UBC librarian | dean.giustini@ubc.ca | LIBR559M Summer 2011
Is there a scholarship of social media?
Dean Giustini, UBC librarian | dean.giustini@ubc.ca | LIBR559M Summer 2011
The benefits of participationEncourage two-way interaction with users in the cloud
Share information, ideas & knowledge
(Re)define archival & libraries’ mission & direction
Embed information professionals where users...form communities online
Stake our claim to the digital age
Dean Giustini, UBC librarian | dean.giustini@ubc.ca | LIBR559M Summer 2011
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