participation (module ii)

Participation (module II) & the social web:an introduction for students in LIBR559M

Dean Giustini, UBC librarian | [email protected] | LIBR559M Summer 2011

President Barack Obama has been calledthe first 2.0 President

mailto:[email protected]

Which tools promote accessibility, visibility & participation?

Participation 2.0• What motivates someone to participate?• Online, are you a lurker? A participant? A creator?• What is optimum for information professionals?

The Social Web• How do we encourage participation among user groups?• Do archives & libraries need a social brand? identity?• Is there a downside to participating ‘in the cloud’?



All the world's a stage,

…and all the men and women merely players…

Do you prefer to take centre stage or backstage?



What motivates someone to be social with other people?What does all this activity on the web mean?



Participatingis a part of our culture

many cultures



What motivates someone to participate?

Social media promotes visibility, findability, searchability, accessibility



“…participation is a more active concept than inclusion… it assumes people have something valuable to contribute…”

Buckmaster & Thomas (2009). Social inclusion and social citizenship—towards a truly inclusive society. Research Paper 2009, no. 8. Parliamentary Library of Australia.

Participation is part of citizenship




How Khan Academy Is Changing the Rules of Education Wired, July 2011

Mass participation reveals unmet needs



Mass participation reveals unmet needs

Finding sufficient time

Motivating staff

Supporting user communities

Selecting the right tools

Demonstrating value

Expertise

Privacy concerns

Barriers to exploiting the social web


Expertise inusing social media

Ubiquitous surveillance

Time?


What are the downsides of the ‘social web’

Case in point: Facebook & Twitter ‘texting’



“…in most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost

all the action…” Neilson, 2006; 2011

Are you a lurker?


http://www.nngroup.com/events/tutorials/social_features.html?__utma=1.1666943323.1309113735.1309113735.1310957961.2&__utmb=1.1.10.1310957961&__utmc=1&__utmx=-&__utmz=1.1310957961.2.2.utmcsr=google%7Cutmccn=%28organic%29%7Cutmcmd=organic%7Cutmctr=90-9-1&__utmv=-&


The ladder of social participation



“…[a blogger] can provoke discussion or take a position, even passionately but …create an atmosphere in which others

want to participate.”

Andrew Sullivan ‘Why I blog’

The power of syndication



Skills for participating in media landscape

Play & performanceAppropriationMulti-tasking

Distributed cognitionTransmedia navigation

Jenkins, Henry (2006) Confronting The Challenges Of Participatory Culture. Media Education For The 21stCentury


“…participants in peer production communities have many different motivations for jumping in from fun and altruism to achieving something that is of direct value to them. Though egalitarianism is the general rule, most peer networks have an underlying structure, where some people have more authority and influence than others. But the basic rules of operation are about as different from corporate command-and-control hierarchy as the latter was from the feudal crafts shop of the pre-industrial economy.“

Wikinomics (2007)

Peer-production communities


Social capital…increased recognition

motivates us

“Life is not about finding yourself, life is about creating yourself” – George Bernard Shaw


Mobility:portable devices used

in pursuit of library & archival objectives


Is there a scholarship of social media?


The benefits of participationEncourage two-way interaction with users in the cloud

Share information, ideas & knowledge

(Re)define archival & libraries’ mission & direction

Embed information professionals where users...form communities online

Stake our claim to the digital age


participation (module ii)

Technology

giustiniubc

libr559m summer

ubc librarian

social web

dean giustini

users

dean

people